This a critical role within the Defence HR Services Programme, and pivotal to supporting the delivery of the Defence People Strategy through providing modernised HR Services and experiences for Military personnel and continuing to improve the civilian personnel service.
With experience in Internal Communications (IC) or a related discipline, you’ll have successfully worked with senior leaders and policy stakeholders to develop high-quality internal communications campaigns, materials, and activities that engage and inform the diverse mix of Defence employees and support the delivery of programme priorities.
Working closely with the Programme Comms lead, Business Change colleagues and the programme’s product owner groups you’ll interact with the programme’s many stakeholders, and counterparts in IC teams across the whole of Defence, as well as other parts of the Directorate of Defence Communications (DDC), and partner organisations,
You will co-develop campaigns, devise, produce and coordinate materials and activities to engage with audiences pan-Defence, supporting organisational change, building upon the four phases in the MOD Change Management Toolkit change lifecycle. You will have experience in a communications discipline such as internal communications, press, PR, marketing, or stakeholder communications. You will be able to work flexibly, effectively, and creatively with staff at all levels, sometimes under pressure.
You will demonstrate knowledge of IC/digital/social media channels, commissioning and project managing content and methods and will have the confidence and ability to build and maintain good relationships with a wide range of people at all grades and ranks. You will have an excellent writing ability and strong interpersonal skills.
This role reports to the DefHRS Communications and Engagement lead.
You are advised to examine the full version of the 'Success Profiles: Civil Service Behaviours' attached to this advert and found here:
You are advised to examine the full version of the 'GCS Professional Competency Framework' found here: Competency Framework - technical specifications - GCS
Responsibilities include:
Internal Communications Delivery
To be involved in the strategic planning process working with communications teams across the Directorate, policy teams, Private Offices and Special Advisors to inform campaigns communications activity;
Supporting the internal communications and engagement plan developing new ways for target audiences to engage, providing ideas and content and co-ordinating staff face-to-face events;
Working closely with the Business Change colleagues to develop, co-ordinate and implement long-range, proactive, multichannel/multimedia internal communications campaigns;
Identify, create and exploit all potential communication activity. This will involve originating multimedia content (copywriting, video production, photography, infographics, polls, etc.) and placing them onto suitable social and offline channels. You will also be arranging townhall events, influencing internal blogs and drafting factsheets/FAQs. Ensure the content is produced based on audience insight: their information consumption behaviour, attitude, channel adoption;
To upload campaign content material to key internal channels including the intranet;
Build strong working relationships with policy writers, private offices, and TLB communication teams to elicit quality background content and maximise output and coverage;
Working with the DDC Evaluation and Insight cell, ensure all campaign communication activity is thoroughly evaluated to help inform all future campaign activities including through the moderation and assessment of internal feedback channels including Defence Bulletin Board, PUS Blog, Ask The Board Forum, SCS and Band B Zones, face-to-face townhalls and teleconferences;
Internal Communications Counsel
Provide professional and comprehensive internal communications advice / direction sensitive and potentially complex change impacts.
Build strong relationships with key stakeholders pan-Defence and to ensure DDC Public Relations remain aware of their priorities and can maximise all campaign communications;
Build strong relationships with all relevant policy officials, internal and external stakeholders to develop long-term effective partnerships.
(Remote working within this role is something that can be discussed at interview stages or with your future line manager if you are found successful.)