About us The Financial Times is one of the world's leading news organisations, globally recognised for its authority, integrity and accuracy, with a mission to deliver quality information and services worldwide. At the FT, curiosity thrives and ambitious thinking is rewarded. Here, you're given the chance to reach millions, create work that matters and deliver impartial journalism in a polarised world. In our welcoming, collaborative culture, you'll connect with a diverse community of experts who support your growth, career aspirations and wellbeing. Your future at the FT will be filled with opportunities that challenge and inspire you. With no fixed path, you'll discover new skills and forge a career that can take you anywhere. Build a newsworthy career at the FT. Our commitment to diversity, equity and inclusion in the workplace We believe in the power of unique perspectives and want all voices in our organisation to be heard, respected and valued. A supportive workplace is one where employees feel they can be themselves and operate to their full potential. We will continue to remove barriers for all, and in particular barriers facing people from underrepresented groups. The role The Digital Marketing Executive at FT Professional works closely with the product, customer, and regional marketing teams to raise awareness and drive demand for FT Professional solutions. In this role, you'll assist with day-to-day planning, creation, and execution of top-of-funnel digital initiatives-making sure our solutions reach the right audiences, at the right time, through the right channels. Working closely with cross-functional teams, you'll translate plans into action and refine our marketing efforts, all while building your skills in a fast-paced B2B marketing environment. Responsibilities: Support the execution and optimisation of multi-channel digital campaigns (including paid and email) to elevate brand awareness and generate quality leads. Collaborate with marketing operations, product, and regional marketing teams to ensure seamless, timely delivery. Employ a test-and-learn methodology to refine marketing programs, demonstrating data-driven insights to improve performance. Monitor and evaluate campaign performance using Salesforce, Marketo, and Google Analytics, communicating regular insights to collaborators. Identify trends, recommend actionable improvements, and showcase the impact on KPIs Build and update landing pages and on-site content using the CMS to support digital campaigns. Ensure optimal user experience and lead-generation flows. Key skills Technical Aptitude: Comfortable with systems and marketing platforms such as Salesforce, Marketo, and Google Analytics, or similar solutions - and able to adopt new technologies with ease. Data Savvy: Confident in interpreting campaign metrics and using data to craft tactical decisions. Proactivity: Identifies opportunities and addresses challenges before they become issues. Communication: Strong verbal and written communication skills, able to present complex ideas to various teams. Email Marketing: Experience in completing targeted email programs supporting key stages of the funnel, from awareness through to lead nurturing and acquisition. Paid Media: Familiar with B2B paid advertising standard methodologies and platforms. A/B Testing: Applies A/B testing principles to refine messaging and creative assets. Application closing date: 10th February 2025, 5pm (UK time) What's in it for you? Our benefits vary by location but we are committed to providing best-in-class perks across all our offices. These include generous annual leave, medical cover, inclusive parental leave packages, subsidised gym memberships and opportunities to give back to the community. Full details of our benefits are available here. We've embraced a 50% hybrid working model (averaging two to three days onsite) that fosters trust and remote adaptability while encouraging in-person camaraderie and peer learning. Additionally, we are open to accommodating specific flexible working pattern requests for all roles where feasible. Accessibility We are a disability confident employer and Valuable 500 signatory. Please let us know if you require any reasonable adjustments/personalisation as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please send an email to talentft.com and a member of our team will be happy to help. LI-KF1