About Wayfair:
Wayfair is one of the world's largest online destinations for the home. We're transforming the way people shop for their homes by providing a seamless and inspiring experience across all platforms. Our in-house marketing department is a dynamic team of creative professionals dedicated to delivering innovative and effective marketing campaigns that resonate with our diverse customer base.
Position Overview:
We are seeking a seasoned Integrated Marketing Producer to join our in-house marketing team. The ideal candidate will have extensive experience in producing advertising and marketing campaigns across multiple platforms, including television, audio, digital, and live events. This role requires a proactive and adaptable professional who can manage complex projects from conception through execution independently, ensuring alignment with Wayfair's brand strategy and marketing objectives.
Key Responsibilities:
1. Project Management: Oversee and manage multiple high-priority marketing projects simultaneously, ensuring timely delivery and adherence to budget constraints.
2. Cross-Platform Campaign Production: Lead the production of integrated marketing campaigns across various channels, including TV, radio, digital platforms, and live events, ensuring a cohesive brand message.
3. Collaboration: Work closely with internal teams, including creative, media, and analytics, as well as external partners such as production companies and freelancers, to ensure seamless execution of campaigns.
4. Resource Management: Coordinate and manage resources effectively, including scheduling, budgeting, and logistics, to ensure efficient project delivery.
5. Quality Assurance: Maintain high standards of quality across all marketing materials, ensuring consistency with brand guidelines and campaign objectives.
6. Innovation: Stay abreast of industry trends and emerging technologies to incorporate innovative approaches into marketing campaigns.
Qualifications:
1. Experience: Minimum of 6 years in marketing production, with a proven track record of managing integrated campaigns across multiple platforms. Experience with TV and video production is highly desirable.
2. Strong UK industry network: within TV, video production, and creative agencies.
3. Project Management Skills: Demonstrated ability to manage complex projects with multiple stakeholders, ensuring timely delivery within budget.
4. Communication Skills: Excellent verbal and written communication skills, with the ability to effectively convey ideas and collaborate with diverse teams.
5. Technical Proficiency: Familiarity with project management tools and software. Experience with agile methodologies is a plus.
6. Adaptability: Ability to thrive in a fast-paced, dynamic environment, managing multiple priorities and adapting to changing requirements.
7. Problem-Solving: Strong analytical and problem-solving skills, with a proactive approach to identifying issues and implementing solutions.
Why Wayfair?
At Wayfair, we value innovation, creativity, and a collaborative spirit. As an Integrated Marketing Producer, you'll have the opportunity to work on impactful campaigns that reach millions of customers. We offer a supportive work environment that encourages professional growth and development.
If you're a strategic thinker with a passion for integrated marketing and a track record of delivering successful campaigns, we'd love to hear from you.
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