Digital Marketing Executive - Caerphilly
Thomas Carroll, Caerphilly, United Kingdom, Marketing, Hybrid
Company Description
Who We Are
Founded in 1972, Thomas Carroll Group plc is one of the biggest employee-owned companies in Wales. We provide a breadth of professional services for businesses and individuals, including business and personal insurance broking, employee benefits, wealth management, health & safety and employment law consultancy.
Our people and the relationships we build with our clients are our differentiating strengths. We remain fiercely independent to ensure that we have a long-term succession plan in place for our employees and can always offer our clients the best help and advice available.
In December 2023, Thomas Carroll Group turned all 181 of our employees into co-owners of the company through the establishment of an Employee Ownership Trust (EOT). This move cemented our commitment to maintain our independence and continuously innovate to remain an industry leader.
Position
We’re looking for a Digital Marketing Executive to join our team in Caerphilly. You will play a vital role in shaping our online strategy across various digital platforms, including websites, blogs, search engines, emails, and social media to optimise the customer experience.
In this role, you will be responsible for planning, implementing, and managing digital marketing strategies to drive brand awareness, enhance customer engagement, and create leads. You will work closely with other departments, such as sales and our in-house insurtech team to ensure consistent messaging and deliver real value to our customers.
Requirements
Main Responsibilities
1. Develop and implement digital marketing strategies: Design and execute multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.) to enhance brand awareness, drive website traffic, and generate leads.
2. Website Management: Ensure the website is up to date with the latest content and enhance the user experience.
3. Search Engine Optimization (SEO): Conduct keyword research, optimise website content, and improve on-page and off-page SEO.
4. Copywriting and content management: Collaborate with content creators and designers to produce engaging digital content.
5. Email marketing: Plan, design, and optimise email marketing campaigns.
6. Pay-Per-Click (PPC) advertising: Set up and manage Google Ads and social media ad campaigns.
7. Manage social media platforms: Create, schedule, and publish engaging content on social media.
8. Analytics and reporting: Track and analyse performance using digital tools.
9. Collaborate with cross-functional teams: Work with designers, developers, sales, and product teams.
10. Monitor trends and competitor activity: Stay updated on the latest digital marketing trends and tools.
Skills Required
1. Minimum of 3 years’ experience in a digital marketing or similar role.
2. Exceptional writing and editing skills.
3. Creative mindset with the ability to translate complex concepts into relatable content.
4. Proficiency in digital marketing tools and content management systems.
5. Strong understanding of data analysis and reporting tools.
6. Basic understanding of SEO best practices.
7. Strong research skills and attention to detail.
8. Ability to work independently and collaboratively.
9. Ability to manage multiple projects simultaneously while meeting deadlines.
10. Up-to-date knowledge of content trends and emerging platforms.
Other information
Job Type & Working Hours
35 hours per week, 9am to 5pm, Monday to Friday, including paid lunch break for one hour.
Salary range £28,000 to £35,000 depending on experience.
We offer a range of great benefits to reward and support our employees, including:
* Employee ownership with annual bonuses.
* 25 days holiday as standard plus bank holidays.
* Health and wellbeing benefits.
Thomas Carroll Group PLC
a. Pendragon House, Crescent Road, Caerphilly CF83 1XX
e. contact@thomas-carroll.co.uk
t. 02920 887733
Thomas Carroll are an Equal Opportunity Employer and are committed to excellence through diversity.
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