Senior Digital Analyst
London, City
To £65,000 + bonus & benefits
An opportunity to join a global digital agency in their London HQ.
As the Senior Analyst, you’ll play an integral role in delivering online advertising campaign insights to clients by working alongside the Media, Creative, and Development teams to provide client tracking reports, post-campaign analysis and reconciliation, stewardship, and general maintenance of interactive advertising campaigns. The position holds significant strategic value to our teams and our clients and requires not only a quantitative data analysis skill set but also strong communication skills.
The Role
1. Contribute to the analytic planning and specification development for websites and mobile devices.
2. Research and understand tactical solutions used by clients to evaluate and quantify the impact of digital efforts.
3. Support the development of tracking specifications, QA, and data validation for small websites, mobile sites, apps, and cross-channel campaigns.
4. Able to support the reporting process by retrieving and processing data, updating data based on a pre-defined report structure, and can analyze and interpret data to produce insights and recommendations.
5. Support requests to solve issues related to tracking, tagging, and analytics.
6. Communicate with various stakeholders regarding issues and resolutions.
Candidate Profile
1. Outstanding record of academic and professional achievement, with a focus on marketing, advertising, business, economics, or technology (a focus on analytics is a bonus).
2. Strong experience in Maths, Computer Science, IT, or Analytics.
3. Experience in R and SQL.
4. Academic knowledge or basic application of data analysis, ROI forecasting/modelling, statistics/hypothesis testing, web development, and research methodologies.
5. Experience of web/mobile/digital measurement and tracking is a bonus.
6. Experience with Google Analytics, Google Tag Manager, Data Layer, and BigQuery.
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