At KCS we've introduced a flexible hybrid work policy, This approach promotes a balanced work environment that combines office collaboration with the comfort and convenience of remote work." For over 40 years, we have been designing, building, and providing software and technology solutions for logistics, haulage, warehousing, and pallet networks across the UK. As part of the Kerridge Commercial Systems (KCS) family, we have strengthened our capacity for innovation and growth, while remaining true to our core values. Our team combines more than 150 years of hands-on experience in logistics and supply chain management with deep expertise in software development and a passion for driving the logistics industry forward. With over 3,500 users, we pride ourselves on continual product innovation, all developed in-house by our seasoned technology and logistics experts. We never take a one-size-fits-all approach each solution is tailored to meet individual customer needs with precision and efficiency. At Vigo, our industry professionals are constantly striving to improve every facet of our products and services, ensuring that our solutions represent best practices and cutting-edge technology. We are you. We, are Vigo Software. You’ll be responsible for developing and delivering exciting, forward-thinking campaigns and enticing content, build relationships with industry publications and professionals, be involved with tradeshows and events, and help push all digital marketing efforts, including SEO and PPC. With customers at the heart of what we do, we’re looking for someone who can help us continue to successfully reach our target audience. Key Responsibilities: Utilise the CRM system to ensure potential and new leads are accurately processed and that the customer database is maintained. Maintain the relevant databases, whilst ensuring that all leads are triaged correctly within the business. Manage and maintain Active Campaign for marketing campaign delivery and management. Work with the marketing team to develop a full range of marketing collateral. Plan, manage and deliver omni-channel campaigns to the target market Researching the industry and technology trends that drive digital performance Writing engaging and informative blog content and press releases Creating relationships with local associations, exhibition and press organisations Booking and managing industry events and exhibitions Sourcing advertising opportunities & liaising with industry publications Help, write and distribute press releases liaising with media stakeholders Creating enticing website content, with fresh ideas being explored Creating forward-thinking campaigns and monitoring and evaluating their performance Reaching out to happy customers for testimonials & reviews Working closely with the design team on an array of projects Organising and attending trade shows Writing and proofreading copy for print and digital material Running social media campaigns, creating engaging content and scheduling posts Being actively involved in SEO efforts & helping manage our Google Ads account Monitor progress of campaigns and report on performance Collaborate on ABM and prospecting strategies Work with the sales and marketing team to maintain accurate and up-to-date data Generate high-quality website traffic and drive digital conversions Bring new, exciting & creative ideas to the table Ensure the brands are continually unified and improved To achieve agreed service outcomes and outputs, and personal appraisal targets, as agreed by the line manager. To be committed to Vigo’s core values of People, Teamwork, Innovation, Quality, Excellence and Customer focus and to demonstrate this commitment in the way they carry out their duties. Ensure all the services within the area(s) of responsibility are provided in accordance with the Vigo’s commitment to high quality service provision to users. Ensure that duties are undertaken with due regard and compliance with the Data Protection Act and other legislation. Carry out duties and responsibilities in accordance with Vigo’s Health and Safety Policy and relevant Health and Safety legislation. At all times be committed to the principles of equality for all and dignity at work Skills, Knowledge and Experience : Essential At least 3 years previous experience in a marketing executive or assistant role Self-motivated and a positive can-do attitude Good teamwork skills Strong written and communication skills Great organisation, time-management and planning skills Knowledge and experience with SEO and PPC Social media awareness, interest and knowledge Ability to report on the effectiveness of campaigns Great data management Good research and presentation skills Strong attention to detail and willingness to get stuck in Desirable Relevant industry knowlec is desirable BSc/BA in marketing, business or relevant discipline. Experience using marketing software/tools such as Analytics, Google Ads, HubSpot, CRM Knowledge of SaaS ERP or business IT systems Company Info Kerridge Commercial Systems (KCS) is the market leader in developing and delivering fully integrated business management solutions for distributors, suppliers, resellers, wholesalers and merchants. Our mission is simple: to design, implement and support high performance systems that enable our customers to source effectively, stock efficiently, sell profitably and service competitively. Equal Opportunities KCS is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, colour, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. If you have a disability or special need that requires us to adjust the recruiting process please do advise us when contacted. If this role is of interest to you please apply online. Health and Safety The Health and Safety at Work Act 1974 puts a legal obligation on KCS as an employer to ensure, so far as is reasonably practicable, the health, safety and welfare of its employees at work. Employees also have a duty to take reasonable care for their own health and safety and of others who could be affected by their actions. Understanding the safety policies and co-operating with the arrangements that are in place is therefore an essential part of your employment. To all recruitment agencies: KCS does not accept agency resumes. Please do not forward resumes to our careers site or direct to KCS employee. KCS is not responsible for any fees related to unsolicited resumes. LI-Hybrid