What we do: Electric Car Leasing
Why we do it: Greener. Fairer. Future.
We’re helping the masses to join the electric driving revolution and we need your help. We make it totally hassle-free to switch to electric driving by giving customers the whole EV package: car, charging, energy. The lot.
We are looking for a brilliant Marketing Analyst & Insights Manager to help us grow our Electric Vehicle Business. We're looking for a marketer who will be responsible for:
1. Leading the marketing analysis for our marketing function. You will interpret complex data and provide actionable insights to support strategic marketing decisions.
2. Measuring the effectiveness of our marketing campaigns by building clear metrics that we then robustly review post-activity.
3. Running our weekly and monthly reporting to keep us on track with our commercial goals.
What you'll do:
* Collaborate with the marketing team to develop data-driven marketing strategies.
* Provide insights on customer behaviour, market trends, and competitive landscape.
* Support the planning and execution of marketing campaigns with analytical input.
* Collect and analyse marketing data from various sources (e.g., web analytics, CRM, social media, sales data).
* Develop and maintain dashboards and reports to monitor key marketing metrics.
* Interpret data to provide actionable insights and recommendations for marketing strategies based on data-driven insights.
* Create compelling visualisations and presentations to communicate data-driven insights and present these findings to senior management and stakeholders.
* Prepare regular reports to track the performance of marketing initiatives.
* Conduct A/B testing and other experiments to optimise marketing efforts.
* Analyse the effectiveness of marketing campaigns and initiatives.
* Work closely with the product, commercial, operations, and finance teams to align marketing efforts with wider business objectives.
* Ensure data integrity and consistency across various departments.
* Collaborate with external partners and vendors as needed.
What you'll need:
* Marketing experience: 2-3 years in marketing analysis or a related field.
* Technical expertise: Proficiency in data analysis tools and software (e.g., Google Analytics, SQL, Excel).
* Excellent communication skills: Ability to shape data into compelling narratives to guide and influence senior stakeholders.
* Learning Mindset: Inquisitive and curious, focused on building positive feedback loops to continuously improve marketing campaigns.
* Ability to prioritise: Strong critical thinking skills to determine which tasks to focus on.
* A data-driven approach: Ability to identify and solve problems, comfortable presenting and visualising data, with attention to detail.
* Self-starter: Eager to learn and thrive in a high-functioning, fast-paced environment, with strong project management skills.
Why else you'll love it here:
* Wondering what the salary for this role is? Just ask us! We genuinely want to match your experience with the correct salary.
* Octopus Energy has a unique culture where people learn, decide, and build quicker, working with autonomy on projects that break new ground.
* Visit our perks hub - Octopus Employee Benefits.
About us:
The electric revolution has arrived - and from 2035, you’ll no longer be able to buy a new petrol or diesel car in the UK. We’re building a new way for drivers to join the electric charge and not only learn about and shop for their EV online but experience a 'lease for life' through an industry-changing customer experience.
Octopus Electric Vehicles launched in 2018 to make it seamless to switch to cleaner, greener driving. Our mission is to drive sustainable change, decarbonise the planet and provide our customers with fair pricing and a fantastic experience.
We're an Octopus Energy company—an innovative new energy supplier and part of the Octopus Energy Group, which seeks to improve the lives of millions by transforming the industries we operate in.
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