Job Title: Performance Marketing Specialist
Company: Genie Ventures Ltd
Department: Broadband Genie
Location: Flexible - Remote with use of Cambridge office and occasional travel
Working Hours: Full Time 37.5 hours per week with flexible working arrangements
Salary Range: £35,338 - £38,283 pa
About Us
Broadband Genie is the UK’s broadband comparison expert, on a mission to take the stress out of broadband for every UK household. Building on an impressive 18-year legacy, we have strategic relationships with all of the UK’s major broadband providers, including Sky, BT, TalkTalk and more. Over the last year, Broadband Genie achieved a £4.5m turnover with significant investments in growth and we are on track to double our market share over the next 18 months. Our sights are firmly set on becoming a top tier comparison site to rival other players in the space.
Broadband Genie is part of Genie Ventures, a group of fast-growth digital marketing companies based in Cambridge. As such we benefit from the culture, Executive leadership and shared services of this larger group of over 60 employees. Genie operates a hybrid model, with a mix of remote and in-person working. Our face-to-face time is primarily at Genie’s office hub in Cambridge, although this role may also need to occasionally visit clients, partners and other contacts across the UK.
Cambridge Office Hub / Remote Distributed First working
Genie believes that a distributed team is a more powerful model than the traditional office. It increases autonomy and productivity by allowing us to choose how, where and when we do our most effective work. We also believe that face-to-face remains the best format for certain types of work, and is important in building meaningful relationships with colleagues, customers and other partners, therefore there will be occasions where employees will need to attend face to face meetings on request (with appropriate notice).
We are proud to be a certified Great Place to Work!
Job Overview
As a Performance Marketing Specialist you will be leading on the delivery of Broadband Genie’s marketing campaigns across paid media. The ideal candidate will be able to work alongside and manage our paid media agency to grow accounts across both Google Ads and Meta, expanding to potentially e-mail and other relevant channels. We are looking for someone who can bring ideas, see opportunities and innovate to help us grow our accounts. Experience working on ad creative would also be a bonus.
Key Responsibilities
Activity management
* Work alongside our internal team and agency to deliver digital marketing campaigns, working towards set targets, as detailed in the sections below
* Run weekly reporting: gathering data, building reports and providing the narrative behind the numbers
* Working with our agency and Head of Marketing on building attribution models across multiple channels
Paid search
* Work alongside our paid marketing agency to deliver growth in the PPC account; managing the agency with oversight over the delivery of their roadmap and ensuring they have all they need to succeed
* Looking for additional opportunities to be implemented
* Contribute to setting KPIs and building OKRs
Paid social
* Work alongside our paid marketing agency to deliver successful marketing campaigns:
* Co-ordinating between agency and Broadband Genie team to ensure campaigns are delivered in a timely manner
* Ensuring messaging and advertorial are delivered to a high standard
* Generally ensuring the agency have all they need to succeed
* Deliver marketing campaigns across meta ads; ensuring these campaigns are delivered to the highest of standards in social ads
* Responsible for sourcing and delivering
* Explore opportunities for further growth
* Contribute to setting KPIs and OKRs
Email
* Overseeing and optimising our email sales channels, building out new processes according to business needs
* Creating email copy according to best practices
Other responsibilities
* Attend and contribute to marketing campaign planning sessions
* Report on performance marketing KPIs as part of regular meetings
* Learn about the broadband industry
* Create and engage with your OKRs to drive forward your personal development
* Train in the use of our in-house technology or third party solutions
* Stay up to date on the latest news and developments in digital marketing to continually grow your knowledge and keep Genie at the cutting edge of digital marketing
* Occasionally attend events to represent Genie
* Responsibility to find out how GDPR applies to your team’s activities
* Understand and comply with all GV guidelines for security and data protection
* Any other tasks or functions which are required by Genie, particularly in relation to digital marketing
Skills & Experience
Experience
* Several years’ digital marketing experience in paid search and paid social
* Experience working with paid media agencies (desirable)
* Experience in growing paid media accounts
* Experience creating ad copy (desirable)
* Experience working with or building attribution models (desirable)
* Experience working in email marketing (desirable)
Skills
* High level of written English
* Good level of maths
* Good level of computer literacy
* Good relationship builder
* Strong organisational skills
* Strong communications skills - both written and verbal
* Timely and proactive
* Excellent attention to detail
* Experience of using Excel to a high level
* Able to work in a team but also independently
* Bring energy and enthusiasm to the team
* Keen learner
* Work well in a fast-paced environment
* High level of paid media marketing skills
* Able to see opportunities
* Able to work with different teams within a business
* Understanding of what makes engaging ad campaigns and copy
What We Offer
* Remote Working Allowance - We pay all Genies £126 per month WFH allowance
* Flexible Working - We provide flexibility in working options and work in a distributed team model
* 25 Days Annual Leave + Bank Holidays
* Enhanced Absence and Family Leave Policies
* Workplace Pension - Your 4% employee contribution is matched by Genie via salary exchange
* Employee Referral Scheme - A bonus payment if we hire someone you recommend
* Electric Car Scheme - Allows you to lease an electric car through salary exchange, giving savings on Tax and NI
* Cycle to Work Scheme - The Cycle2Work Scheme allows you to buy a new bike for commuting to work, spreading the cost over 12 months via salary exchange
* Genie Academy - Our in-house training helps develop talented people into world-class digital marketers. Courses cover all aspects of the business
* Quarterly Social Events - We all get an afternoon off each quarter to attend a staff social. Events range from bowling and punting to cocktail making and quizzes
* Access to Spill - Professional therapist sessions
* Wellness Activities - Workshops and support sessions cover everything from crafting, exercise, posture and staying fit in the workplace through to managing both stress and financial wellbeing
* Wellbeing Perks - Paid eye tests, contribution towards glasses for DSE use and a yearly flu jab reimbursement
* Genieversaries - Work anniversary awards give gratitude to Genies for their dedication and commitment to the business
We look forward to receiving your application!
Closing Date: Tuesday 22 April
Diversity, Equity & Inclusion
Genie is committed to creating a diverse, equitable and inclusive experience for our Genies and clients, in turn fostering a safe and happy workplace where everyone can be their authentic selves and thrive. We strive to build a team that reflects the diversity of the community we work in and encourage applications from traditionally underrepresented groups. If we can make this easier through accommodation in the recruitment process, please let us know via apply@genieventures.co.uk
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