Job Description
We're hiring a Head of Performance & CRM for a DTC e-commerce brand.
With annual turnover skyrocketing from £1 million to £33 million in five years, the brand has attracted international attention, including endorsements from celebrities like Meghan Markle.
This role owns the strategy for multi-territory Paid and CRM marketing activity, managing a team of four as well as third party agency partnerships.
Key Duties:
* Oversee CRM and Performance Marketing teams, fostering collaboration and shared objectives
* Collaborate with Growth Director on global strategy, developing omnichannel plans
* Create media strategies, set KPIs, and optimize investments using CPA, LTV, and profitability metrics
* Evaluate acquisition marketing effectiveness, suggest improvements, and forecast performance
* Implement channel testing to prove incrementality and boost traffic, conversion, and profitability
* Cultivate agency partnerships, ensuring efficiency and exploring new performance drivers
* Set database targets with analysts, enhancing customer retention and value
* Coordinate with Ecommerce and SEO teams to balance organic visibility and paid search
* Synergise with Organic Marketing, PR, and Retail to create omnichannel campaigns
* Explore new acquisition channels and markets for brand growth
Skills & Qualifications:
* 5+ years in D2C/Ecommerce marketing, emphasizing performance, SEO, and CRM
* Team leadership and international market experience
* Strong analytical and Excel skills
* Proficiency in Google Analytics, Google Ads, AWIN, and Meta Ads Manager
* Exceptional communication abilities
Why join?
* Fast-going business with a strong team to learn from
* Money in the bank
* Female-founded business
Apply for more information!