Spherical Search is partnering with a leading player in the Combination Product/Drug Delivery space to fill a Marketing Manager position.
Key Responsibilities:
* Develop and implement marketing strategies to promote and support the company's business and products.
* Lead the development of pharma services marketing strategy, collaborating with senior management to define strategic direction.
* Create and maintain marketing plans for all products, including those in development and on-market.
* Conduct market research and analysis to identify trends, opportunities, and customer insights.
* Plan and develop multi-channel marketing campaigns to support marketed products and those in pre-launch phase.
* Manage technical microsites, maintaining and expanding content in line with customer expectations and ongoing feedback.
* Develop the publication strategy for the year, working with the content marketing agency to plan the content strategy.
* Develop product messaging for new products and line extensions, ensuring technical details are correct by coordinating with internal subject matter experts.
* Ensure alignment with corporate communications, working alongside the corporate communications manager and team to ensure consistent external communications.
* Manage joint communications with external partners, working closely with partners to ensure consistent communication of joint activities and collaborations.
* Manage existing external suppliers/agencies, developing and maintaining good working relationships.
Requirements:
* Previous experience in a marketing role within a regulated industry, preferably the medical device (drug delivery) and/or pharmaceutical industry.
* Knowledge of the development process for medical devices.
* Strategic product marketing with the ability to develop and implement plans.
* Experience managing and working with external marketing agencies.
* Working knowledge of digital communications, including campaign development and implementation of web, social media, email, PPC, etc.
* Experience in a customer-facing role, ideally sales experience in pharmaceutical or medical device industry.
* Experience in working in a role with international responsibility.
Qualifications:
* Educated to degree level in a life science or business discipline, as a minimum.
* Additional marketing qualifications desirable (CIM, etc).
Personal Characteristics:
* Commercially aware and driven, with the ability to plan and deliver strategies that support business growth.
* Autonomy, actively taking responsibility for the delivery of marketing and communication strategy for the business.
* Disciplined management of budgets.
* Ability to present and communicate with impact.
* Driven and proactive, able to make things happen.
* Entrepreneurial, finding creative solutions to obstacles.
* Team player, able to influence and work across the organisation with multiple associates and departments.