SEO Directors are the most senior members within the SEO team reporting directly to the Head of SEO, line managing up to 3 SEO Managers and indirectly managing a team of up to 4 analysts. In this role, you will be responsible for creating advanced SEO strategies that are tailored for our biggest client needs. You’ll be highly visible with our top clients as the primary SEO strategists and responsible for the overall SEO strategy.
In addition, you’ll be the main escalation point for the SEO accounts you run. You’ll develop and brief a pipeline of work for the SEO team. For the SEO managers you line manage you’ll be responsible for mentoring, assisting, and developing them day to day, to progress their SEO knowledge and management expertise. Finally, you’ll be assigned to a significant area of SEO and be asked to help processes, ways of working and training to develop the entire SEO department in this area.
This is a full-time role and requires 2 days per week in the office (Brighton/Cardiff/London).
What you’ll do
1. Create enterprise level SEO strategies for our biggest clients
2. Create and brief a pipeline of SEO tasks to develop an account with fresh ideas and thinking
3. Run client meetings and calls as the SEO expert
4. Keep up to date with search news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
5. Resource other members of your team to ensure they are matched to the accounts where they will be able to make the biggest impact
6. Personal development of your team of managers including 121s and the creation of Personal Development Plans
7. Mentor your managers to ensure that they develop a wealth of experience within SEO, management and Search
8. Be brave by resolving any personal and professional issues that may occur within your team
9. Creating enterprise level SEO strategies for our biggest clients
10. Creating and briefing a pipeline of SEO tasks to develop an account with fresh ideas and thinking
11. Running client meetings and calls as the SEO expert
12. Keeping up to date with search news & sharing opinions on industry developments within the team and with clients, providing your viewpoint of changes
13. Resourcing other members of your team to ensure they are matched to the accounts where they will be able to make the biggest impact
14. Personal development of your team of managers including 121s and the creation of Personal Development Plans
15. Mentoring your managers to ensure that they develop a wealth of experience within SEO, management and Search
16. Be brave by resolving any personal and professional issues that may occur within your team
17. Providing top level insights to clients on current performance and areas to grow in the future
18. Running a virtual team within iCrossing to develop a large area of SEO, including the creation of new processes, templates and deliverables as well as best practice
19. Galvanising the SEO team with your prior knowledge, fresh thoughts and enthusiasm
20. Consistently performing at an advanced level of SEO understanding
21. Be ambitious and upsell existing clients with additional services and solutions
22. Working with clients to assist in building trust and relationships with SEO managers as well as senior points of contact client side
23. Attending and creating pitches to drive new business Leading training sessions and department meetings
24. Be collaborative, working with a PPC counterpart either internally or at a third-party agency to drive Total Search results for our clients
25. To be an ambassador of iCrossing UK and its values
26. You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time
We want to see your drive and enthusiasm for a dynamic SEO landscape and forming SEO strategy to maximise client results. In addition to this, we’re looking for someone who has:
27. Proven team player with the ability to mentor, assist and develop the managers within your team
28. A track record of inspiring large groups of SEO experts
29. Ability to create SEO strategies for large enterprise level clients
30. Ideally, you’ll have achieved case studies, nominations or awards for the work that you have led.
31. Experience of developing the ways of working and processes within an SEO team
32. Extensive knowledge of technical optimisation, content optimisation, link management, data analysis and SEO tools
33. You’ll be an expert in advanced keyword research techniques such as question-based searches, semantic search and search beyond just conversion point queries
34. Experience of delivering SEO results for clients with your SEO strategies
35. Have worked with PPC experts to develop overall search strategies to holistically benefit clients.
36. Strong oral & written communication skills and the ability to work as part of a team