An excellent opportunity for an executive level candidate to join the Office and Offspring team in our Shoreditch head office.
You’ll have substantial experience dealing with Affiliates and Affiliate platforms, as well as paid search agencies and internal teams.
You’ll be working directly with some of the biggest brands in the world and will be supremely numerate as well as having a keen ability to make cost effective deals.
Key Responsibilities:
* Regular liaison with online trading team to align all marketing activity with trade priorities
* Join weekly SEM calls and agency meetings, support optimisation of all brands, take active role in setting and delivering optimisation plans for OFFSPRING across PPC and SEO with support of the Senior Digital Marketing Manager
* Ensure PPC ad copy and sitelinks are up to date and in line with site content and trade messaging
* Support Senior Digital Marketing Manager in planning, executing & reporting SEO actions ensuring optimisations and technical fixes are implemented.
* Use Google trends to identify any new ranges or categories that we could look to set up
* Support the Senior Digital Marketing Manager in planning, executing & reporting Paid Social campaigns.
* Evaluate new publishers for the affiliate campaign, and assist in managing relationships with existing publishers. Recruit new affiliates and assist in running sales driving campaigns
* Assist the Senior Digital Marketing Manager in negotiating exposure with affiliate partners to increase visibility and drive additional traffics and sales
* Support distribution of customer insight program across multichannel touch-points, working to constantly improve the survey experience for customers.
* Lead on co-ordinated marketing approach for OFFICE & OFFSPRING, produce weekly reports, review performance vs budget and adjust marketing plans for OFFSPRING in line with performance
* Support agency relationship and engage agency contacts in OFFICE & OFFSPRING marketing objectives
* Present OFFICE & OFFSPRING performance and plans in weekly trade meeting