* Senior Paid Media Executive
* D2C - Durables
* Hybrid 1/2 days in the office
* £40,000 + Package
The Brand:
* High-street brand name, developed over the past 10+ years. £ Multi-Million turnover.
* Uniquely themselves. They have stayed true to their core brand identity to stand the test of time and become market leaders.
* Growth firmly on the agenda including expanding their product and service offering, further international growth and new brand acquisition.
* Excellent reputation for quality and exceptional customer experience. Keeping customers at the centre of everything they do and deliver.
* Fantastic reputation from employees. Known for their positive culture.
* Hybrid working, 1 – 2 days in the office
* Employee benefits include discounts/ rewards and incentives / Pension / Discounts on products / L&D budget / 25 days holiday + 8 Bank Holidays
What I am looking for:
* Hands on delivery of PPC campaigns, in house delivery, including the review and daily performance over accounts
* Supporting in the continued build and improvement of the overall Paid Media strategy
* Multi-million £ budget management
* Manage the PPC automation and devise and deliver key automation initiatives.
* Hands on bid management and daily account optimization.
* Conduct keyword research, market research, audience segmentation and competitor analysis.
* Build and manage relationships with external partners (Google & Bing).
The successful candidate must have:
* Hands on experience with paid search/ PPC platforms and able to display experience of managing large budgets
* Confident in providing accurate monthly forecasts with the support of the head of digital
* Strong knowledge of Excel and Google Analytics with a passion for data analysis and data driven decision making
* Able to develop a long-term strategy with hands-on ability to get things done
* You are commercially minded, appreciating and using the impact digital experiences have on customer outcomes and business results
* Experience working with ad serving platforms, direct and third-party bid management platforms, onsite analytics and intelligence tools.