Digital Marketing Specialist
Reading
£30,000 to £35,000 (dependant on experience)
30 days holiday (inc. bank), life assurance, medical benefits, laptop, hybrid working
About the role:
We are looking for a proactive and dynamic digital marketing specialist to join our team. This is an excellent opportunity for someone who is willing to help drive growth within the company regarding revenue and new leads each month for our Audio Visual services. As a Digital Marketing Specialist, you will manage our online store as well as overseeing all digital marketing campaigns and managing the marketing budget.
Key responsibilities:
Develop and execute tailored digital marketing strategies aligned with each business unit's objectives.
Lead and manage digital marketing campaigns, including SEO/SEM, email marketing (both cold and warm outreach), social media, and display advertising.
Oversee and optimize our online store, ensuring a smooth user experience and seamless integration with marketing initiatives.
Plan, implement, and refine cold and warm email campaigns to engage prospective and existing clients while ensuring best practices for deliverability and response rates.
Collaborate with internal teams to create compelling and relevant content for websites, blogs, and social media channels.
Leverage tools like Google Analytics to track campaign performance, delivering regular reports with actionable insights.
Strategically allocate and manage th...