Welcome to Kia UK!
About Us
Kia UK is a leading automotive brand offering one of the industry’s largest range of models across multiple vehicle segments, contributing to it being the fifth most popular UK car brand in 2023. With more than 190 Kia dealerships across the country, Kia is now widely known for its advanced electrified products offering the technology of tomorrow, today. Spearheading this charge are award-winning products including the fully electric EV6 – Kia’s first dedicated electric vehicle – and the new pioneering EV9.
Kia UK has consistently grown for over 30 years, supported by bold design, quality products and ever-evolving customer service. By 2027, the brand aims to offer no less than nine fully electric vehicles in the UK, a positive step towards becoming a leading global sustainable mobility solutions provider.
People are central to Kia UK and every day is an opportunity to learn something new and to grow personally and professionally. This was recognised with Kia UK named as one of the UK’s Best Workplaces 2024 by Great Place To Work, and also ranked in the 2023 Best Workplaces for Women. Excellent responses were given by Kia staff on areas such as working atmosphere, trust in management, corporate strategy, pride in working for the company, benefits, facilities and sense of security.
The Role
This role manages the Kia UK customer database (currently Siebel, moving to Salesforce), with a focus on increasing the quantity and quality of data, ensuring effective use and ensuring compliance with relevant regulations and develops reporting for dealers, van centres and field teams on the management of Leads and Chat enquiries (open rates, conversion, etc). You will also act as an expert to support other teams and business partners in best practice for the collection, transfer, use and storage / retention of customer data, ensuring compliance with GDPR requirements.
Be responsible for the overall performance management of Digital and Data solutions reporting ( Siebel, Leads, Kia Chat, Salesforce etc).
Key responsibilities include:
Customer Database
1. Manage the KUK customer database (currently Siebel) including all extracts and data flows, and provide reporting on database health and the quality and effectiveness of CRM campaigns
2. Play a key role in the continued development of the database, including proposed transition to Salesforce
3. Ensure KUK policies are adhered to and updated in line with latest legislation in respect of data storage, use and retention / deletion.
4. Support marketing and other teams, providing advice, guidance and expertise to ensure compliance with legislation (GDPR) and to improve effectiveness
5. Work with third parties and business partners to ensure compliance and best practice in respect of data storage and handling
Lead Management
6. Manage third party suppliers to ensure the effective distribution of leads to dealers and van centres
7. Develop and generate reporting on lead management to support dealers, van centres and field teams to improve conversion and performance
Chat
8. Manage third party suppliers to ensure the effective operation of Kia Chat
9. Develop and generate reporting on Chat follow up and conversions, supporting dealers, van centres and field teams
10. Support the definition and roll-out of future phases of Kia Chat
Apps and Other Systems
11. Support the development and implementation of future customer and data systems, including the development of the Kia website (One Web) and Kia Apps
General
12. Develop and maintain up-to-date documentation for all systems and processes
13. Develop effective and collaborative relationships with internal and external partners, acting as a though partners for the development of digital and data solutions
14. Work closely with the CRM team to advise and support projects with the aim of improving overall CRM performance in Open Rates, CTRs etc.
15. Manage and authorise data requests from KUK departments
16. Set up a dashboard of regular, accurate and meaningful reporting and metrics on data collection and database health
17. Manage and review all key reports identifying trends and challenges at a very early stage
18. Develop an effective and collaborative working relationship with internal and external stakeholders and key agency partners.
About You
19. Minimum 2 to 3 years of experience in a data, strategy or reporting role within the Automotive or data sector
20. Experience of CRM system development and integrations
21. Experience of strategic development and management of data
Skills:
22. Highly numerate and PC literate. MS Office advanced (PowerPoint/Excel) with strong presentation skills.
23. Excellent interpersonal and communication skills.
24. Business analysis, planning and data processing skills.
25. Self-starter, motivated, driven, with a desire to learn.
26. Demonstrate high energy and drive, and the capability to review and share insight
27. Ability to interpret and present complex data.
28. Understanding of GDPR
29. Strong interpersonal skills with the ability to work effectively with various stakeholders within the organisation
30. Logical and objective, with the ability to translate data and feedback into results and process.
31. Strong data analytical experience
We recognise that there may be a number of ways to meet our requirements. We are looking for the best candidate for the job and encourage you to apply even if your experience or qualifications don’t exactly match what we’ve outlined in the role description. If you think you could be a good fit for this role, we’d love to hear from you!
The Benefits
Flexible working hours (core hours between 10:00am-3:00pm)
Hybrid working (up to 2 days a week remote working pro rata)
Employee Car Scheme (car lease + insurance all included from £80/month)
Onsite Chef -> free lunch every day
Private Medical Care (Vitality)
Annual Health Checks and free flu jabs offered on site
Private Dental Care (Denplan, £0 excess)
Pension with enhanced employer contribution
Income Protection & life Assurance
Critical Illness Protection
24 days Annual Leave + Bank Holidays
Wellness benefits including cycle to work scheme, free eye tests, employee assistance programme, Mental Health First Aiders and more
Financial hub providing free financial guidance and support
Work from anywhere for one week a year
Enhanced Maternity, Adoption and Shared Parental Leave (up to 6 months full pay)
Enhanced Paternity Leave
Free weekly yoga, football, and badminton clubs
Pool tables, dart board, and massage chairs onsite
Opportunity to get involved & give back via our charity partners
Birthday Vouchers
Celebrations such as our Spring Ball, Christmas events, Social Club and much more!
Location/Travel
The Kia UK Head Office is based in Walton-on-Thames, just a 5 minute walk from the station. We also have plenty of on-site parking for drivers, including EV charging ports.
There is step-free access throughout the building, but please let us know if you require any additional accessibility support and we will cater to your needs as best we can.
Interview Process
Step 1: CV review
Step 2: Teams interview
Step 3: Face-to-face interview