Regional Sales Manager - Electrical Wholesale, Northwest England
Job Summary:
The Regional Sales Manager (RSM) is responsible for managing and growing sales within a defined territory, focusing on both stock and residential new-build systems to the electrical wholesale trade: SY, LL, DE, SK, CW, WA, M, OL, L, PR, BB, LA and CA.
This position requires a minimum of three years of sales experience, within the manufacturing/wholesale channel, strong organizational skills, and a proven track record of growing a territory and delivering consistent results.
Key Responsibilities:
Territory Management & Growth:
* Strategically manage the defined territory to maximise the sales opportunities and achieve revenue goals.
* Develop and execute plans to grow sales of ventilation systems and electrical products within the electrical wholesale market.
* Drive consistent growth in the region by identifying new business opportunities and expanding the customer base.
* Sell high-quality stock products to electrical wholesalers, identifying opportunities to upsell, cross sell from competitors.
* Develop residential new-build system sales in partnership with electrical wholesalers by understanding project requirements and advising on suitable solutions.
* Build and maintain long-term relationships with wholesalers and developers to drive repeat business.
Technical Expertise & Consultation:
* Advise customers on the technical specifications and practical installation of ventilation systems.
* Provide solutions to ventilation enquiries, ensuring compliance with the building regulations and customer confidence.
* Deliver product demonstrations and training sessions to wholesalers and their teams.
Organisational Excellence:
* Maintain an organized approach to managing the territory, ensuring efficient use of time and resources.
* Keep accurate records of sales activities, customer interactions, and territory performance in CRM software.
* Regularly update forecasts and pipeline information, providing clear insights to senior management.
* Demonstrate a track record of developing a region by consistently meeting or exceeding revenue targets.
* Showcase achievements in customer acquisition, upselling, and cross-selling in previous roles.
* Work closely with internal teams, including sales, marketing, and technical support, to deliver seamless customer service.
* Collaborate with logistics and customer service teams to ensure smooth product delivery and customer satisfaction.
* Provide detailed call reports on a weekly basis to the Sales Director.
Required Qualifications & Skills:
* Experience: Minimum of 3 years in a sales role, within the manufacturing/wholesale channel. Demonstratable success in territory management and technical product sales.
* Product Knowledge: Familiarity with ventilation systems, electrical products, and their practical applications is preferable however training will be provided.
* Sales Acumen: Proven ability to grow revenue, secure new accounts, and expand existing relationships.
* Technical Skills: Ability to understand and explain technical specifications and installation requirements.
* Organizational Skills: Strong organizational and time-management abilities to effectively cover the assigned region.
* Territory Management: Expertise in analysing territory performance, setting priorities, and achieving regional goals.
* Communication: Excellent communication and presentation skills, both verbal and written.
* Technical Proficiency: Competence in CRM systems, Microsoft Office, and other sales tools.
Personal Attributes:
* Highly motivated and results-oriented, with a strong drive to succeed.
* Proactive and adaptable, with excellent problem-solving skills.
* Professional and approachable, capable of building trust with customers and colleagues alike.
* Capable of working independently while maintaining alignment with company goals.
What we can offer you:
* Quarterly and annual bonuses, up to £29k per year.
* Fully expensed company car and fuel card
* Mobile phone, tablet and laptop
* Annual leave – 25 days and bank holidays
* Company Pension
* Health Assured Employee Assistance Programme
* Employee Referral Scheme
* Quarterly Employee Awards
* Ongoing training & development
* Team and company social events
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