And, a free employee helpline- to support you with whatever life throws at you.
The Opportunity - Assistant Marketing Manager
Driving brand sales, profit and market share objectives in line with company ambition.
1. Drive Awareness, Engagement and Conversion: Contributing to, and supporting the delivery of, the brand digital marketing plans to drive reach, awareness, engagement and conversion.
2. Drive Sales & Market Share: Implementing the brand's trading and promotional plan to drive incremental sales and profit using a mix of owned and paid channels - adopting a consistent test and learn strategy to optimise performance.
3. Optimise Performance: Driving the brand's digital agenda, from web developments to web, search and CRM strategy and implementation.
4. Drive Loyalty: Owning the CRM Plan for the brand to drive sign ups, loyalty and frequency.
5. Supplier Collaboration: Working with suppliers to create successful digital activation plans that target the guest to drive awareness and maximise sales.
6. Supporting the Frontline: Overseeing brand campaign calendar and delivering frontline briefs/comms.
Experience & Success:
1. 2+ years of digital or brand marketing experience.
2. Project Management: Ability to successfully manage multiple projects and work at pace, whilst delivering excellent quality and commercial results.
3. Engagement Skills: A demonstrable track record of delivering consumer engagement, alongside outstanding interpersonal skills to collaborate effectively with our operations & frontline teams.
4. Organisational Excellence: High levels of organisation, prioritisation, and attention to detail.
5. Creative & Energetic: A creative thinker and energetic team player with enthusiasm and passion.
What makes Mitchells & Butlers a great place to work?
To us, a career isn't just about 'clocking in'. We really care about our colleagues, and we're an employer that keeps a promise. In fact, as one of the largest employers in the country, with over 44,000 people working for us, we have the responsibility of valuing every contribution from a diverse workforce that are representative of our guests, and who make us stronger. Sounds like an opportunity where you could make a difference? Apply for this role today and we'll be in touch to explore how you could be part of our exciting journey.
Closing Date: 11.59pm on Thursday 6th February 2025.
About Company:
Our pub and restaurants brands include some of the best known names in the hospitality industry so our Marketing team have the fun and creative challenge of keeping regular and new guests coming through our doors. They make sure the exciting promotions, brand partnerships, advertising, point of sale, PR, digital and social media campaigns support every one of our brands unique propositions. As a marketing team member you'll spend a lot of time in trade, working with the business managers to make sure the marketing activity creates excitement and interest, whilst being practical for our hospitality teams to deliver on the ground. When you work in a marketing role it is essential to have a real work hard / play hard ethos to live the brand that you represent when you're creatively planning campaigns at Head Office or seeing them in action when you're out in trade.
Benefits:
* Mobile working: Enjoy the flexibility to work from home, the office or one of our fantastic pubs.
* A company car or car allowance.
* Private medical plan- to help keep you safe and secure.
* Love eating out? You'll love it even more with a massive 33% discount across all our brands.
* A contributory pension scheme.
* 26 days paid holiday.
* Friends & family discount at our brand sites.
* High-street shopping discounts via pickaperk.
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