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DeMellier is a fast-growing award-winning designer fashion brand based in London. DeMellier has been awarded twice by the British Luxury Association WALPOLE, recognising its commitment to innovation, craftsmanship and the highest standards of quality. Its handbags have become a favourite among women all over the world, including celebrities such as Beyonce, Irina Shayk, Emily Blunt, and January Jones among others.
In addition to its direct-to-consumer business, DeMellier is stocked in leading department stores such as Net-a-Porter, Selfridges, Saks Fifth Avenue and Le Bon Marche among others. Beyond creating beautiful products, DeMellier's mission is to be a force of positive influence in the fashion industry. Creating products by women for women, made with integrity while giving back to those less fortunate. For every item sold DeMellier funds vaccines and medical treatments aimed to save the life of a child in need.
This is an exciting opportunity for the right candidate to join a fast-growing designer fashion brand within the Marketing team.
Reporting to the Commercial Director, you will be directly managing two PR & Influencer managers and will be responsible for developing and driving the global Press, PR and Influencer strategy to support our long-term growth.
Main Responsibilities
PR & MEDIA RELATIONS
1. Design and implement a global PR strategy aligned with DeMellier's brand objectives and long-term growth.
2. Plan and execute PR campaigns to support product launches, seasonal collections, and special projects.
3. Build and maintain relationships with top-tier fashion, lifestyle, and luxury editors, journalists, and media outlets globally.
4. Proactively pitch story ideas to key media contacts to secure feature articles, interviews, and product placements.
5. Host either virtual or in-person press appointments to introduce the brand and its collections.
6. Track PR coverage, analyse campaign effectiveness, and provide recommendations to improve media performance and brand awareness.
7. Oversee the management of any in-house PR tools/software.
8. Be the lead in assessing when/if PR or celebrity agencies should be engaged.
INFLUENCER MARKETING
1. Develop and manage a global influencer marketing strategy that aligns with brand goals, targeting relevant influencers on platforms such as Instagram, TikTok, and YouTube.
2. Identify and onboard influencers who reflect and align with DeMellier's values.
3. Manage a larger internal team ensuring strategic goals are clearly communicated and the team works efficiently.
4. Build long-term partnerships with influencers, celebrities, and tastemakers to drive brand loyalty and exposure.
5. Execute influencer campaigns, including product seeding, gifting, and collaborations aligned with seasonal launches.
6. Use data-driven insights to track campaign performance, optimising reach, engagement, and conversions.
7. Foster strong relationships with influencers to position DeMellier as a preferred brand for exclusive projects.
AFFILIATE MARKETING
1. Develop and manage, in collaboration with Head of Digital, a strategic affiliate marketing program to expand DeMellier's reach and drive sales.
2. Build partnerships with relevant affiliate platforms, blogs, and media outlets that align with DeMellier's luxury positioning.
3. Collaborate with affiliate partners to create compelling offers and promotions that maintain brand integrity and attract new customers.
4. Work with our affiliates Success Manager to monitor affiliate performance, including tracking key metrics such as conversion rates, traffic, and revenue, to optimise program success.
5. Negotiate affiliate agreements, ensuring strong partnerships that drive quality traffic and increase conversions.
6. Provide regular reporting on affiliate performance and use data insights to refine strategies and boost sales outcomes.
EVENTS
1. Develop and execute a robust event strategy to elevate brand visibility and align with DeMellier's luxury positioning.
2. Manage all event logistics, from venue selection and vendor coordination to guest list management and invitations.
3. Oversee high-quality execution of events, ensuring they reflect the luxury brand image.
4. Collaborate with internal teams, including Brand, Creative & E-Commerce to ensure cohesive event messaging.
5. Track and analyse event performance, media coverage, and influencer impact.
6. Provide insights and recommendations to improve future events and activations.
Requirements
The ideal candidate will have:
1. 10-20 years of experience in PR, influencer marketing, affiliate marketing, and event management, ideally within the luxury fashion or lifestyle industries.
2. Proven relationships with top-tier fashion and lifestyle media, influencers, and affiliate partners.
3. Demonstrated leadership experience, with the ability to manage and inspire teams and collaborate with external agencies.
4. Strong creative vision and the ability to develop impactful PR, influencer, affiliate, and event strategies.
5. Proven ability to develop and execute strategies that align with brand goals and drive growth.
6. Exceptional communication skills, both written and verbal, with the ability to tell compelling brand stories.
7. Deep understanding of the luxury fashion market, trends, and influencer landscape.
8. Proficient in using tools and analytics to track performance and drive informed decision-making.
Benefits
* Hybrid-working policy offering flexible hours
* Annual Leave package with additional LOS days based on time with the company
* Enhanced company maternity policy
* Time given yearly to volunteer for a charity of your choice
* Discounted Travelcard/season ticket loan with us
* Employee Discount:
o 50% off Stock
o Up to 90% off Seasonal Sample Sales
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