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Events and Community Fundraising Manager
Job Description and person specification
We have a busy challenge events programme and an active Family Fund community programme, with ambitions to grow this area over the coming years as part of our five-year strategy. Key areas we are looking to focus on are investing in digital marketing, taking steps towards devising our own mass-participation event and grand challenges, and further integration with our London based charity shops.
The Events and Community Fundraising Manager will play an integral role in ensuring this continued success and that we secure exciting new partnerships and opportunities.
Responsible to: Head of Community and Engagement
Direct reports: Events and Community Officer
Working hours and contracts: This is a permanent full-time role. We will consider part-time and flexible arrangements.
Salary: £40,000
Location: Aldgate E1 and hybrid working. Minimum two days in the office and external meetings and events as required.
How to apply: Please submit your CV and an up to two page supporting statement which evidences the specification to: recruitment@fightforsight.org.uk with subject header – Events and Community Fundraising Manager
Early applications are encouraged. We will be interviewing on a rolling basis; therefore, we will close the vacancy as soon as we have found the right candidate.
Role Responsibilities
Strategy and planning
1. Deliver the existing Community and Events strategy and maximise opportunities for income growth.
2. Identify and develop new income generating opportunities across Community and Events Fundraising, devising new events and engagement opportunities.
3. Develop, implement and monitor against KPIs, annual plans, and income and expenditure budgets, ensuring targets are met with robust analysis and reporting.
Income growth, event and supporter management
1. Proactively manage all aspects of Community & Events Fundraising to increase our supporter base and maximise income, supported by the Events and Community Officer.
2. Operational management of all income and expenditure ensuring sound ROI.
3. Develop and deliver supporter journeys that raise average fundraising per head, decreases drop-outs and increases repeat entry.
4. Implement new digital and value exchange fundraising streams.
5. Optimise the Family Fund programme to strengthen commitment and fundraising potential of existing Family Funds, and enable recruitment of new Funds.
6. Deliver excellent support to fundraising groups and recruit new volunteers to fundraise and advocate on behalf of the charity.
7. Work collaboratively across the charity to facilitate cross-selling opportunities and engaging supporters in other fundraising opportunities, in particular working with the corporate team to recruit participants and support propositions at corporate fairs.
Fundraising events management
1. Manage delivery of the event portfolio to achieve financial and sign-up targets, delivering effective on-the-day support for event participants. This includes ensuring our events are accessible for visually impaired participants.
2. Deliver excellent supporter care to ensure supporters are motivated to achieve (and exceed) their fundraising targets, feel valued and build engagement with us.
3. Key point of contact for high level event participants and community fundraisers via face-to-face meetings, phone calls and emails – providing timely and personalised support.
4. Support the Events and Community Officer with enquiries, applications and registrations for challenge events, ensuring high levels of conversion, and capturing relevant supporter data.
5. Support the Head of Community and Engagement, or other teams within Fight for Sight with the successful delivery of key special events, including fundraising gala dinners or receptions, virtual events and mini conferences, and third party or established supporter events.
6. When required, support the Events and Community Officer in managing guest lists, enquiries, and ticket sales for special/major donor events and receptions, delivering a seamless guest experience and timely follow-ups supporter care and relationship management.
Marketing
1. Oversee all paid Facebook advertising activity for events, updating web listings, and utilising our networks.
2. Work with the Marketing & Communications team to raise awareness/increase recruitment across all activities, highlighting case studies and media stories.
3. Develop and deliver effective and engaging content, and materials for supporters to increase recruitment, retention, and average fundraising amounts.
4. Oversee the creation and delivery of quarterly events e-newsletter, plus additional e-blasts.
Managing information and reporting
1. Work with the Database Manager to ensure accurate records within our CRM system (ThankQ) and management of income from online and offline giving.
2. Carry out post-event evaluations, analysing supporter data to help facilitate greater levels of income.
3. Support other areas by attending events, exhibitions etc. as required by a small team with varied responsibilities.
4. Other duties as may be reasonably required by line manager role.
Leadership & management
1. Provide excellent leadership and line management of direct reports, ensuring that team members meet their individual objectives, develop and grow in their roles, and are motivated and high performing.
2. Work as part of the fundraising senior management team, alongside the Director and Head of Community and Engagement to devise, deliver and implement the team’s strategy and the organisation’s strategic plan.
Other
1. Become fully conversant with the aims and objectives of the organisation.
2. Keep up to date with developments in the sector and key new initiatives in our field.
3. To work at all times in compliance with the Fundraising Regulator’s Code of Practice and data protection legislation.
Person Specification
1. Minimum five years of experience of events and community fundraising, in particular with developing overseas or large-scale mass participant events.
2. Experience with recruiting new volunteers and fundraisers from a range of community groups including but not limited to faith-based fundraising, schools and street collections.
3. Meeting income targets of over £350,000.
4. Experience with managing senior volunteers within fundraising groups and building excellent rapport with them.
5. Liaising at all levels with the ability to motivate and inspire others to support financially.
6. An effective networker, with an ability to build high level relationships with a diverse range of stakeholders.
7. Experience of designing and delivering high impact stewardship programmes and delivering successful and engaging events.
8. Proven experience of devising budgets and project plans and reporting against them.
9. Excellent track record of personally securing community partnerships and supporter-led events.
10. Experience of implementing new digital and hybrid fundraising strategies.
11. Effective time-management with the ability to manage conflicting priorities to meet planned and unplanned demand, ensuring that deadlines are met.
12. Understanding and experience of working within the requirements of the Code of Fundraising Practice and data protection legislation.
Personal Qualities:
1. An understanding of and commitment to the sight loss community.
2. An accomplished written communicator, adept at using the latest statistics and data to evidence need and impact whilst maintaining an engaging and human tone of voice.
3. Excellent financial fluency.
4. Flexibility and a practical, can-do attitude.
5. Highly motivated and able to juggle a varied workload.
6. Personable, with excellent listening skills and high emotional intelligence, with the ability to think creatively.
7. Ability to identify new fundraising initiatives, assess likelihood of success and impact on resources, develop appealing ‘asks’ and match donor interests to funding needs/projects.
8. Excellent accuracy and attention to detail.
The interview process will include two stages and will be conducted on a rolling basis. There is likely to be an exercise or task at second stage.
Seniority level
Entry level
Employment type
Full-time
Industries
Non-profit Organizations
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