Location: London (hybrid working 2 office days per week)
Employment Type: Permanent, full time
Think the AA is just about roadside assistance? Think again.
For over a century, we've been evolving and adapting. Today, as the nation's leading motoring organisation, we offer a wide range of products and services to millions of customers. From roadside assistance to home and motor insurance, and the latest driving technologies, we have it all. As we continue to expand, diversify, and modernise, joining us as an UX/UI Copywriter means you'll play a crucial role in our success and be part of this exciting motoring journey.
Our Chief Operating Office (COO) are the backbone of The AA, providing both stability and structure to support growth and innovation. We are the drivers of change.
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This is the job
Are you a passionate and experienced content designer/copywriter who loves digital content and can spot a typo from a mile away?
Join our dynamic team in central London and help us create engaging, on-brand content that delights our customers. Whether you're writing for our app, website, or chatbot, you'll deliver brilliant content that makes complex information simple and our membership offers compelling.
What will I be doing?
* Collaborate with UI/UX designers to create user-focused content and seamless customer journeys.
* Write and edit copy in line with our brand, tone of voice, and house style guidelines.
* Translate legal/compliance requirements into user-friendly language.
* Conduct user research to inform content decisions and test content performance for continuous improvement.
* Build and edit content pages in the Sitecore CMS, presenting content to stakeholders and incorporating feedback.
* Use departmental KPIs to guide content creation and ensure Treating Customers Fairly (TCF) principles are embedded in our culture.
What do I need?
* Proficient in creating and managing content for websites and apps, with a strong ability to structure complex information for transactional websites.
* Experience in the Financial Services or Banking industries is crucial for this role.
* Skilled in writing UX copy, familiar with user journeys, wireframes, and prototypes, and experienced in creating high-quality, engaging content optimized for mobile and search engines.
* Excellent written and verbal communication skills, with meticulous attention to detail and a strategic, results-focused approach using data and insights to influence copy.
* Strong understanding of SEO, keyword research, and proficient in using Sitecore CMS or equivalent CMS, as well as Figma or similar tools.
* Experienced in working within agile/scrum environments, using JIRA or similar workflow tools, and knowledgeable in Google Analytics and Quantum Metrics or similar tools.
* Self-starter with strong initiative, excellent organizational and interpersonal skills, eager to learn and develop, and reflects our brand values: Courtesy, Care, Expertise, Dynamism, and Collaboration.
Additional information
We’re always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you’ll have access to a range of benefits including:
* 25 days annual leave plus bank holidays + holiday buying scheme
* Worksave pension scheme with up to 7% employer contribution
* Free AA breakdown membership from Day 1 plus 50% discount for family and friends
* Discounts on AA products including car and home insurance
* Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
* Company funded life assurance
* Diverse learning and development opportunities to support you to progress in your career
* Dedicated Employee Assistance Programme and a 24/7 remote GP service for you and your family
Plus, so much more!
We’re an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
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