**Senior Account Director - Langland Advertising** 2 Television Centre, 101
Wood Lane, London, W12 7FR**Company Description**
**Who we are**
Langland, a Publicis Health company, is the only health communications agency
that thinks further across Clinical Trial Experience, Medical Strategy &
Education, Public Relations & Policy, and Advertising, to create unique value
with visionary clients.
**What we believe**
Health brings us together. In the diseases we suffer, the medicines we create,
and the causes we champion, health shows us our collective humanity. When we
break the barriers that divide us, when we think further, we can create
healthier futures, together.
**A passion for craft**
Having expert thinking is only part of our story. To ensure excellence in
everything we make, we have centred our disciplines around three essential
crafts: science, strategy and creativity.
**Job Description**
Want to join a fast-paced, exciting department working on some of the biggest
names in healthcare? At Langland Advertising, every single project we work on
aims to better people’s lives – and the client services team play an integral
role in their success.
As a Senior Account Director, you’ll be over-seeing several accounts across
our UK and global business; which means some of the best-known brands in
healthcare will be in your hands. If you’re excited by progress in medicine,
passionate about the work you do and never stop pushing for the best – you’ll
fit right in. You’ll need to know your stuff when it comes to leading,
developing and building client relationships, because you’ll be working with
them to ensure they achieve their brand objectives.
On a day-to-day basis, you’ll be working on business development opportunities
and taking charge of the revenueforecast – whilst creating an open,
respectful team dynamic. You’ll also be working closely with the Associate
Director and Chief Strategy Officer to deliver strategic guidance to our
clients. As many of our accounts involves projects that run across the
Publicis Health network, you’ll also work alongside PRP (Public Relations &
Policy), MSE (Medical Strategy & Education) and our U.S agency partners to
ensure that everything we produce feels cohesive. It’s a fast moving, hands-on
role offering an incredible opportunity to develop your experience across
other disciplines (including medical education and communications planning).
As a team, we’re hard-working, supportive and put collaboration at the heart
of everything we do.
**Who you are**
If you’re ambitious, dedicated and ready to change how people see the world of
healthcare – then we’d love to meet you. Ideally, you’ll have experience in a
similar role within a creative agency. We’re looking for a solid background
working with pharmaceutical clients and demonstrable skills of working on a
large variety of global projects and multiple accounts. Youll also have
experience managing direct reports and be able to build good relationships
with senior management. We’re looking for exceptionally strong verbal and
written communication skills – and someone who’ll be seen as a credible voice
to both clients and internal stakeholders. There are tight deadlines, fast-
moving projects and clients who only demand the best from us – but if you’re
the sort of person who thrives in this kind of environment, you’re in the
right place.
And if you like to Think Further, join the club. Here at Langland, we’re an
open-minded bunch – always on the look out for new ideas; whether that’s in
the work we produce or a way of working. So if you want to approach something
in a different way, we’ll be all ears.
**The role**
The Senior Account Director role continues to carry out many similar tasks as
an Account Director whilst taking some responsibilities of the Associate
Director role. The role takes ownership for specific accounts whilst
proactively identifying, challenging and seeking solutions to grow the team,
the business and the agency.
The role will have significant experience across a broad range of therapy
areas, meeting a range of client needs and the role holder will be comfortable
they have the tools, skills, and experience to handle most conversations with
client, without needing more senior support. The role holder will have
experience in managing teams and be able to make their own recommendations
about how best to staff the business. Whilst the role holder will be
responsible for their own specific accounts, the role will give greater
consideration to the agency as a whole and building business acumen.
**Account management:** Responsible for defining and owning the strategy for
the client. Responsible for managing the client within the SOW and running
client health checks, service reviews and leading Quarterly Business Reviews
(QBR’s). Partners with the project management team to ensure successful
delivery of projects within time, budget and scope. Influences the client with
regards to their marketing strategy and leads client meetings to drive client
agenda. Accountable for client deliverables. Is a driver for creative
excellence. Responsible for identifying opportunities to grow accounts through
cross sell up sell.
**Finance management:** Works with project team and client to agree budget,
scope and timeline. Responsible for revenue forecasting and delivery. Ensures
the project management team deliver timely financial reports. Will have
oversight of purchase orders, ITI, PO, invoice approvals and SOWs
reconciliation. Ensures that the team effectively manages the finance
reporting trackers both for fee and out of pocket costs. Ensures regular and
timely timesheet submission and approval for billing.
**Relationship management:** Owns the overarching relationship with the
client. Ensures stakeholder management at all levels. Takes responsibility for
issue resolution.
**Process management:** Leads continuous improvement initiatives as projects
progress and conducts post project completion reviews to identify areas for
continual improvement. Able to identify continuous improvement opportunities
through evidence-based decisions.
**Leadership:** Is the**** leader of direct team (people management) and leads
virtual team of those responsible for client deliverables outside of the
immediate function.
**Data & GDPR Management: **Manages any GDPR project issues. Ensures data
policies are internally ratified within SOW Contract.
**Communication planning:** Communicates internally externally in a timely,
clear and concise manner. Is comfortable having difficult conversations within
internal teams. Facilitates open and transparent communication, supporting the
team as needed.
**How you do it**
The key Publicis Health competencies will apply to the way you do perform this
role:
* **Planning -** measures performance against goals; evaluates results;
* **Customer focus - s** erves as a strategic partner to build, grow, and maintain profitable and long-lasting relationships
* **Collaboration - b** uilds partnerships and works collaboratively with others to meet shared objectives
* **Drive for results -** readily takes action on challenges. Identifies and seizes new opportunities
* **Innovation -** creates new and better offerings andor ways of doing things by moving beyond the traditional ways of doing things
**For people** managers, we also look at these additional competencies:
* **Developing talent****-** holds frequent development discussions _;_ is aware of each persons career goals; constructs compelling development plans and executes them; will take on those who need help and further development
* **Managing vision and purpose****-** makes the vision sharable by everyone; can inspire and motivate individuals; talks beyond today; talks about possibilities; is optimistic
We assess potential through the AIM framework. Further details are available
in the Career Conversations tool. The following are some examples, however in
practice the whole framework will apply:
* **Acumen** - notices when things change and anticipates problems or issues that will need to be overcome
* **INFLUENCE** - excellent insight into how to get things done
* **Motivation** - maintains confidence and drive in the face of ambiguity
Imagination
Push the boundaries of creativity and originality
Discipline
Individual rigour and respect for the laws of science
Togetherness
Kindness and admiration for our fellow citizens
As a wider agency, our Think Further positioning captures our conviction that
health extends across people, science, business and society, and, as an
integrated agency of four disciplines centred around three key crafts, our
belief that bringing together different experiences and perspectives provides
opportunities to create healthier futures, together. Across the business, our
aim is for this to translate into opportunities to work collaboratively across
disciplines, sharing different perspectives and experiences, to create more
effective solutions and better work.
#LLHYBRID
**Qualifications**
**Who you are**
* You should be comfortable delivering against the responsibilities outlined in What you will do The role section above
* You will have extensive Account Management experience
* You will have the ability to create a vision strategy for the brand
* You will have experience of delivering change management programs
* You will have excellent relationship management experience and ability to interact efficiently with various stakeholders across different geographies at all organisational levels
* You will be an effective people leader and line manager
* You will have experience of the full project life cycle
* You will possess strong commercial acumen & financial budget management experience
* You will have the ability to identify opportunities for growth
* You will be knowledgeable about marketing principles and integrated communications
* You will have knowledge [