Marketing Manager
(with account management experience)
Salary £40,000 dependent on skills and experience + benefits
Location: Greenfield, OL3 – office based – full time
Company brief
Here at Hartley Botanic, we offer beautiful, elegant, and practical Greenhouses and Glasshouses with a worldwide reputation for perfect design, enduring strength, unparalleled quality and everlasting performance. Providing beautiful ranges of Greenhouses and Glasshouses for the everyday gardener, to the largest bespoke designs across our Victorian, Modern and Heritage ranges, Hartley Botanic works hard to cater to the needs of every individual customer and gardener and every individual garden.
Each one of our products is individually designed to the specification of the customer, whether for professional or private need. We pride ourselves on the quality of our workmanship and work closely with our customers to ensure they get exactly what they need.
Role Brief
Hartley Botanic are looking for a capable Marketing Manager who will support the development and execution of their marketing activities. You will have a proven track record within sales and Marketing and have led an internal team and external partners to deliver results. We are seeking a dynamic person to support the drive and development of all marketing and customer communication activities, including print media, social media, digital campaigns, advertising, and support creative projects including UK flower shows. This role will encompass our UK and USA businesses to ensure that there is ‘one voice’ for the brand.
We are looking for a talented individual who can develop the team, work closely with our marketing agency, operating partners, and a team of professional writers to drive success and customer interest in our brand. In this role, you will work alongside our CEO and President of operations in the USA to maximise profitability and enhance competitiveness in the market.
The Marketing manager role is responsible for the managing our budgets, setting goals, and ensuring consistent brand messaging across various marketing channels. The basis of all our marketing is one brand, one tone of voice.
We are looking for someone to join our team. This role will be work alongside our longstanding marketing partners (SEO, social media, marketing design & execution…) Communication skills are critical as you will need to instantly build strong relationships, offer top class care and support.
This role will include the development of marketing briefs, requirements, timing, responsible for managing all marketing ‘plans’ and projects from conception with the team, to implementation.
Ultimately, your role is to generate ‘profitable’ new customer leads, drive brand awareness, enhance profitability, and achieve agreed marketing objectives. You must be flexible, creative, logical in your approach, a strong project manager with the customer at the heart of everything.
The role is office based, here at Greenfield. You will be located within our factory, where everything in our business starts…
Main duties and responsibilities:
Planning: Develop and execute a comprehensive marketing plan aligned with the businesses goals, for the UK and the USA businesses, as one brand – this includes print, digital, advertising, SEO, photography, all customer communications and creative. Ensuring that the content aligns with brand messaging and resonates with our target customer.
Set, monitor and report on agreed marketing goals
Participate in the planning of company objectives… Collaborate with our sales and production teams, seeking input, feedback, ideas for consideration.
Manage our creative marketing agency who ‘manage’ all of our marketing campaigns, across all channels with the exception of SM… This is a long-standing partner of Hartley Botanic. They hold the depository for all of our adverts, promotional materials, photography, brochure development since our original acquisition in 2016.
Manage our SEO partner to drive website performance, productivity, site visits, ‘dwell time’ and conversion (A visitor becomes a lead by requesting a brochure…)
Manage our CMS partner and support the functionality of our website
Support the development of our new website. TOR, budget and project plan to be defined in 2025
Use market research and customer insight to identify new opportunities, emerging trends, competitive landscapes and expand market share.
Monitor competition - acquisitions, pricing changes and new products and features
Brand Management: Build and maintain a strong and cohesive brand identity across all marketing channels. Analyse our trading data and metrics to refine strategies, increase online and off-line presence and drive customer engagement.
Digital Marketing: Develop and drive digital marketing efforts (social medial email and website campaigns)
Content Creation: Oversee the creation of compelling and informative content for various channels including videos and social media (and blogs where appropriate)
Implement our ‘customer’ photography plans and requirements
Collaborate with the sales teams to develop effective marketing materials and tools
Drive new customer lead generation and nurture campaigns to drive sales
Event Management: Support RHS flower shows and other show opportunities. Identify other opportunities or events where we can showcase our project
Build, lead, and mentor the marketing team (including external partners and contributors)
Role Requirements:
Our ideal candidate will be tenacious, highly confident and enthusiastic with experience of working in a creative environment. Previous marketing management experience is essential. You must have outstanding communication skills, both written and verbal. Solid organisational and time-management skills. With the talent and ability to build and maintain strong relationships. A critical portion of the role will be administration duties, so you will be comfortable and capable to input data and analyse reports, providing business insight.
Proven experience in a sales & marketing role, preferably within a luxury brand. Experience within our sector will be an advantage (Luxury, big ticket, considered purchases, customers who invest in lifestyle and ‘home’ projects)
Hands-on, take ownership… Cool, calm, inventive and logical – Part of this role is working alongside the CEO and leaders of our USA business and sales in both Countries
Practical, hands-on manager who understands the differences in and the requirements of managing ‘people and process’. Strong project management understanding… Detail focused, with outstanding customer understanding and attention to detail… Creative in thinking and process driven, organised in how you work
Experience running successful marketing campaigns across all channels… Solid knowledge of the metrics and workings of all customer communication channels
Results driven. Performance, ROI, with a focus on data driven decision making
Experience with CRM software
Preferably degree educated in Marketing or relevant field
This is a demanding and interesting role, perfect for a motivated and resilient person looking for their latest challenge
A full comprehensive induction plan will be completed.
Interested? If you feel that you possess the necessary skills and experience for this role then pleas send your cv by return.
INDLS