Job title: Senior Brand Manager
Location: Maidenhead
Contract length: 12 months (maternity cover)
Pay rate: £50,000 per annum
To develop and implement brand-marketing strategies and plans, using all elements of marketing mix with the aim of increasing sales and market share.
MAIN ACCOUNTABILITIES
1. Define and develop brand strategies across the marketing mix to maximise brand growth potential by utilising insights from various data sources e.g. market research, in market competitive performance, internal sales and profitability data, market and shopper trends, and others as necessary.
2. Develop, and implement brand plans that deliver on marketing strategies and goals with measurable success measures and milestones to ensure performance is evaluated on a regular basis with recommendations for corrective action if required.
3. Liaise closely with relevant marketing teams including Digital and Trade Marketing; cross functional teams including regulatory, finance, medical, supply and commercial excellence; regional and category marketing teams; and external partners to ensure excellence in execution of brand plans and strategic projects.
4. Manage product innovation process including insight generation, ideation, business case, product development including artwork, planning, customer engagement, implementation/ launch and post...