Job Description
* Job Title: GTM Planner
* Location: Manchester
* Employment Type: Full-Time
* Salary: £40,000 - £50,000 per annum (with some flexibility depending on experience)
Job Overview
As our new GTM planner you’ll play a key role in delivering a full range of commercially-focused campaigns for some of the biggest brands in B2B - from tech and telecoms to energy and engineering.
Forming a critical part of our client facing team, you’ll be providing strategic counsel to senior in-house marketers and developing effective GTM plans that create measurable commercial impact.
Key Responsibilities
1. Client engagement: act as a strategic advisor to clients, providing a sounding board and where needed persuading them to take the most effective option.
2. Strategic direction: provide expert direction on how clients can best achieve success for their brand, demand and lead generation activity in line with wider commercial and brand strategy.
3. Media Planning: planning the execution and optimisation of brand and demand campaigns across the full digital and offline media mix.
4. Campaign delivery and optimisation: work closely with our performance specialists to ensure campaigns are launched, run an...