Job Description
As a Lead Product Designer for our Gaming pillar, your primary focus will be to support in delivering seamless, and engaging experiences across key casino gaming journeys including personalisation, lobbies, in game, cross sell and jackpots. Collaborating closely with Product and Engineering teams, you'll tackle complex user-driven problem statements and be given autonomy via our agile squads to find solutions that will deliver an unparalleled UX.
This role is perfect for a seasoned designer who is passionate about user experience and ready to lead a team in creating exceptional, player-centric designs.
Key Responsibilities:
* Manage, lead and mentor a global team of Product & Content Designers, providing guidance, feedback, and fostering a collaborative design culture.
* Ensure and set objectives such that designers understand expectations supporting them to develop in needed areas.
* Support to align everyone in the team to their relevant career plans.
* Collaborate and ensure coordination between teams in a cross-functional set-up, ensuring experience improvements & additions align to pillar & broader UX strategies.
* Ensure designers understand expectations, timelines and outcomes, supporting them to remove blockers.
* Oversee the conception, creation, implementation and refinement of user research methods to support the optimisation of player engagement.
* Develop on-brand designs that delight our customers and enhance appeal of the game.
* Implement player-centric design methodologies, ensuring that design decisions are rooted in deep player insights, feedback, and usability best practices.
* Leverage player feedback, data analytics, industry trends, and competitive analysis to inform design decisions and continuously enhance player experiences.
* Collaborate with developers, artists, and stakeholders to ensure seamless integration of design concepts and maintain design consistency.
* Stay at the forefront of the latest UX trends, technologies, and advancements within and outside of the gaming industry, driving innovative design concepts.
* Help develop a culture of design thinking and innovation throughout the organization, encouraging creative problem-solving and the development of player-centric solutions.
* Ensure adherence to relevant best practices, brand guidelines and design system framework.
* Uphold the highest standards of integrity, ethics, and professionalism in all UX design activities.
Qualifications
Essential Skills:
* Strong experience in core subject areas associated with the pillar and associated user journeys and products
* Expert in User Centred Design applies an iterative design process focusing on the users and their needs in each phase of the design process.
* Highly experienced in Interaction Design, designs interactive products and services, going beyond the item in development to include the way users will interact with it.
* In-depth understanding of Information Architecture, the design and arrangement of information, content, and navigation in a way that facilitates intuitive and efficient user experiences within digital platforms or systems.
* Extensive experience in Visual Design uses imagery, colour, shapes, typography, and form to enhance usability and improve the user experience.
* Mastery in Wireframing, designs a website service at the structural level, laying out content and functionality on a page and taking into account user needs and user journeys.
* Expert in Accessibility & Inclusive Design, ensures that products are convenient to all while taking into account user diversity.
* Advanced knowledge in Usability Testing, proficiency in planning, designing, executing, and analyzing usability tests. Knowledge of various testing methods, such as moderated and unmoderated testing, remote testing, and eye-tracking.
* Well versed in User flows, develops the path taken by a prototypical user on a website or app to complete a task.
* Expert in collaborating, working together in a coordinated and cooperative manner to achieve a common goal or complete a shared task.
* Extensive experience in Presenting/ demonstrating, convey information, ideas, or products to an audience, using clear communication and engaging techniques to facilitate understanding and engagement.
* Expert in Workshop Coordination, manages facilitated, interactive sessions conducted either in person or remotely for brainstorming, interactive learning, building relationships, and problem-solving with users or customers.
* Mastery in Heuristic evaluation, uses rules of thumb to measure the usability of user interfaces in independent walkthroughs and report issues.
Additional Information
At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.
Depending on your role and location, you can expect to receive benefits like
* A regular bonus
* Healthcare support
* A stake in our success through our ShareSave scheme
* Great development opportunities
* Wellbeing support, and so much more.
And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.
Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.
At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated.