As Brand Manager, you will develop and implement marketing strategies and plans for a dedicated client in line with budgetary and time constraints, in order to drive sales.
* You will work with the Marketing Director, and your client dedicated colleagues to develop marketing and trade marketing plans that deliver against brand objectives.
* You will ensure that you understand your product categories to identify growth opportunities.
* You will ensure that you understand past and current competitor activity to identify opportunities and provide insights into brand plans.
* You will develop briefs for advertising, media, point of sale and packaging design agencies; effectively working with agencies to ensure activities are implemented in line with the brief.
You will be responsible for the implementation of Marketing plans through:
* Design and implementation of brand strategies and activities.
* Reporting to client on progress and performance of your brands – monthly and quarterly business updates.
* Monitoring budgetary expenditure on a monthly basis with clients and individual trade channels.
Qualifications
* Relevant and recent Marketing experience in consumer packaged goods is essential and knowledge of grocery and/or pharmacy trade sectors is preferred.
* Experience with Health & Beauty / OTC / Licensed medicines is preferred.
* Working knowledge/experience of highly regulated markets is preferred.
* Marketing degree is preferred.
* Good standard of general education including Math and English.
Required Skills
* Working knowledge of Marketing (media and distribution) channels.
* Working knowledge of commercial and financial principles in order to forecast effectively, produce robust marketing plans and client presentations.
* The ability to use Excel to an intermediate level in order to analyse data, gather insight and produce financial reports for the client.
* The ability to use PowerPoint to an intermediate level in order to create engaging and professional presentations for the client and sales team.
* The ability to use Word to intermediate level in order to produce minutes of client meetings and letters to the trade.
* The ability to utilise the company’s sales database in order to draw out information for reports and presentations.
* The ability to communicate highly effectively with colleagues, client and agency contacts up to Director level.
* The ability to use initiative and work autonomously in order to manage your own responsibilities.
* Attention to detail to ensure that work is completed accurately and professionally.
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