Head of Marketing : London : A GBP 70,000:A GBP 75,000
The Role:
An exciting opportunity has arisen for an ambitious Head of Marketing to join a dynamic and growing hospitality group. This role is perfect for someone with strong communication, digital, and social media skills who is eager to represent a luxury brand, enhance brand awareness, and grow a loyal customer base.
As the Head of Marketing, you will be responsible for overseeing the day:to:day marketing activities and communications for the business. Your focus will be on maintaining the companys brand image and ensuring its positive reputation in the marketplace.
This position requires a strategic thinker who can manage digital channels, execute marketing campaigns, and collaborate with third:party vendors to deliver engaging and relevant content across multiple platforms.
Key Responsibilities:
* Work with the marketing team and third:party agencies to create and coordinate digital content aligned with the overall strategy.
* Conduct regular market research and analysis of key markets.
* Evaluate the effectiveness of digital marketing platforms through data analysis.
* Develop a quarterly digital content plan and maintain an up:to:date guest database and CRM.
* Manage budgeting and forecasting for marketing and PR spend, with a focus on ROI.
* Liaise with agencies, media, and marketing platforms to ensure effective execution.
* Update the website with optimized content and manage social media with third:party support.
* Oversee all social media and PR activities, curating daily content for platforms like Instagram and Facebook.
Required Skills:
* A tertiary qualification in marketing and business.
* Solid grounding in brand marketing and strategic planning.
* Thorough knowledge of digital marketing.
* Ability to work under tight deadlines and manage budgets effectively.
* Experience in luxury marketing, particularly within high:quality food and beverage operations, and in:depth hospitality knowledge.