BettingJobs are working with an exciting peer to peer betting company looking to launch their UKGC focused sportsbook brand, who are looking to add a Social Media Manager to their team based in London.
Responsibilities:
* Create engaging, on-brand content for Facebook, Instagram, and TikTok (images, videos, stories, reels, carousels).
* Engage with followers, respond to comments/messages, and foster positive brand interactions with a focus on responsible gaming.
* Monitor social media trends and create timely, relevant content to capture audience attention.
* Plan and schedule consistent content, including a monthly calendar aligned with campaigns, events, and promotions.
* Track and report on performance metrics (engagement, reach, conversions) to refine content strategies.
* Maintain an authentic brand voice and collaborate with marketing to ensure alignment with goals.
* Support social media campaigns, contests, and promotions to boost brand awareness and customer acquisition.
* Adhere to industry regulations, advertising guidelines, and responsible gambling standards.
* Create and edit videos.
Requirements:
* Experience managing social media for a sports or betting company.
* Creative mindset with fresh ideas that stand out in a competitive social media landscape.
* Expertise in Facebook, Instagram, and TikTok, including organic content, community management, and platform-specific features.
* Proficiency in design tools (Adobe Suite, Canva).
* Excellent writing skills with a knack for engaging, humorous copy.
* Analytical skills to track and optimise social media performance.
* Knowledge of the gambling industry/social media landscape is a plus; an interest in sports is essential.
* Strong project management skills, ability to meet deadlines, and deliver accurate content.
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