Crypto.com is seeking a CRM Manager, Regional Delivery to oversee the execution and localization of cross-channel CRM communications tailored to regional markets (including but not limited to APAC, partially LATAM / US / CA). This role is critical in ensuring that CRM messages / campaigns meet compliance and legal requirements while maximizing their effectiveness across diverse languages and regions. The successful candidate will collaborate with cross-functional teams—such as legal, product, and marketing—to deliver localized, customer-focused campaigns that enhance retention, drive engagement, and unlock cross-sell / up-sell opportunities.
Key Responsibilities
* Serve as the main contact point for managing and localizing ongoing CRM automations to meet regional language and cultural requirements.
* Collaborate with regional legal and compliance teams to ensure all CRM activities and campaigns are legally approved and compliant with local regulations.
* Support the planning and execution of ad hoc CRM campaigns across multiple regions, ensuring alignment with business goals and customer needs.
* Work with cross-functional teams (e.g., Product, Marketing, Legal, Creative, Tech) to deliver localized GTM strategies and seamless customer experiences.
* Manage end-to-end processes for segmentation, automation, optimization, and reporting on the user lifecycle to drive retention and engagement metrics.
* Analyze campaign performance and implement improvements through A / B testing and data-driven insights.
Requirements
* Minimum 3 years of experience in CRM, growth marketing, or operations roles, preferably with regional exposure.
* Proven experience with CRM platforms such as Braze, Hubspot, or Salesforce is a must.
* Strong understanding of CRM compliance in regional markets and experience working with legal and compliance teams.
* Familiarity with digital assets, trading, and derivatives is highly preferred.
* Demonstrated ability to manage localization processes for multi-regional campaigns, including language and cultural adaptations.
* Experience in delivering campaigns, managing automations, and conducting A / B testing to improve effectiveness.
* Excellent project management and communication skills, with the ability to coordinate across multiple teams and stakeholders.
* Regional CRM / Marketing experience will be a definite advantage.
* Strong sense of ownership, accountability, and commitment to delivering high-quality results.
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