Job Title: BI Analyst (Marketing)
Location: Bristol (Hybrid – 2 days a week onsite)
Salary: £35,000 – 45,000 DOE
About the Company
The client is a leading Marketing Agency dedicated to providing innovative solutions to clients in Marketing and Advertising, they need a BI Analyst to leverage data-driven insights to improve decision-making, enhance customer experiences, and achieve sustainable growth.
Position Summary
We are seeking a skilled and detail-oriented Data (BI) Analyst to join our dynamic team. The BI Developer will play a key role in transforming complex data into actionable insights to support strategic decision-making across the organisation. This individual will collaborate with cross-functional teams to design, develop, and maintain dashboards, reports, and data models that drive business performance.
Key Responsibilities
Data Analysis and Reporting:
* Collect, analyse, and interpret financial and operational data to identify trends, patterns, and actionable insights.
* Develop and maintain standardized and ad-hoc reports to monitor key performance indicators (KPIs).
Dashboard and Visualisation Development:
* Create and manage interactive dashboards and visualizations using tools like Tableau, Power BI, or Looker.
* Ensure dashboards provide clear, accurate, and actionable insights for stakeholders.
Collaboration and Stakeholder Engagement:
* Partner with business leaders, finance teams, and IT to understand data requirements and deliver tailored BI solutions.
* Communicate insights and recommendations effectively to both technical and non-technical audiences.
Data Integrity and Quality Assurance:
* Perform data validation and ensure the accuracy, consistency, and reliability of datasets.
* Identify and resolve data quality issues by working closely with data engineers and IT teams.
Process Improvement:
* Identify opportunities to automate reporting processes and streamline data workflows.
* Contribute to the development of best practices for BI tools and processes.
Qualifications
Required Skills and Experience:
* Bachelor’s degree in Data Analytics, Marketing, Finance, Business, Computer Science, or a related field.
* 1-3 years of experience in business intelligence, data analysis, or a similar role, preferably within the marketing Industry.
* Proficiency in BI tools such as Tableau, Power BI, or Looker.
* Understanding of Google Analytics would be a huge PLUS
* Knowledge of DAX and Automation
* Knowledge of data modeling concepts and ETL processes.
* Strong SQL skills and experience working with relational databases.
* Understanding of financial services operations and terminology.
* Strong analytical and problem-solving skills with a keen attention to detail.
* Excellent communication and interpersonal skills.
Preferred Skills:
* Experience with Python or R for data analysis.
* Familiarity with cloud platforms like AWS, Azure, or Google Cloud.
* Certification in BI tools or related technologies.
* Marketing Background
* Knowledge of SEO and PPC
* Experience working on GTM or GA4
What We Offer
* Competitive salary and benefits package, with a bonus of up to 10%
* Opportunities for professional development and career growth.
* A collaborative and inclusive workplace culture.