Overview
Quaker is one of the leading brands in the UK cereal market, with a rich heritage dating back to 1877.
As the Assistant Brand Manager on Quaker, you will play a critical role in supporting brand growth, working on in-market execution, and delivering key brand initiatives.
We have big ambitions and exciting plans for the future, and we’d love for you to be part of the journey.
This is an exciting opportunity to work on a purpose-driven brand and contribute to innovation, portfolio management, and marketing activation.
Responsibilities
1. Support the development and execution of Quaker's annual operating plan (AOP) to drive brand growth.
2. Manage packaging updates and artwork approval processes, ensuring alignment with brand guidelines and key stakeholders.
3. Lead execution of in-store activations and shopper marketing initiatives in collaboration with the shopper and sales team.
4. Oversee brand performance tracking, analysing data and insights to drive actionable recommendations.
5. Work closely with cross-functional teams (sales, insights, finance, R&D) to support the commercial strategy.
6. Partner with agencies to develop engaging marketing campaigns across digital, social, PR, and shopper channels.
7. Support on big 360 campaigns across key touch points to ensure impactful brand visibility.
8. Contribute to the innovation pipeline, supporting new product development and renovation projects.
9. Play a role in Quaker’s community initiatives, including the Magic Breakfast partnership.
10. Ensure effective budget management and compliance with financial controls.
Qualifications
We acknowledge that everyone brings different strengths to each role so don’t be discouraged if these aren’t all listed below:
* Brand Management Experience – Ideally in FMCG, with a passion for food.
* Strategic Thinking – Ability to translate consumer and market insights into brand strategies.
* Project Management – Strong ability to manage multiple projects simultaneously.
* Commercial Acumen – Understanding of brand P&L, forecasting, and performance drivers.
* Collaboration & Influence – Experience working in cross-functional teams and influencing stakeholders.
* Analytical & Data-Driven Decision Making – Comfortable using insights tools (e.g., Nielsen, Kantar) to drive recommendations.
* Creative Execution – Experience managing marketing campaigns and packaging projects.
We believe in-person collaboration is essential for the quality of our culture, team cohesion, creativity and innovation. We therefore plan for our associates to be in-person at least 60% of their working week.
To enable you to be at your best we will ensure you are provided with any physical or non-physical adjustments to support your participation in the job application and interview process. Please speak to the Recruiter directly about any support you need.
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