As the living, growing home of our national story, The National Archives is already a special place to work. We’re an institution nearly 200 years old with a collection spanning 1,000 years of history. But it’s where we go next that makes things really interesting. In our strategic vision: Archives for Everyone, we set ourselves the challenge of becoming the 21st Century national archive - a different kind of cultural and heritage institution: Inclusive, Entrepreneurial, Disruptive. We won’t become this overnight. It will take time, focus, effort and daring. That’s where you come in. Because we can’t do this without you. Job Overview Salary: £31,178 per annum Contract type: Permanent Band: E / Higher Executive Officer Closing date: Wednesday 25th September at midnight We are looking for a talented and organised Marketing Officer to join our small and friendly Marketing team. You will develop and manage a range of marketing activity and projects to support The National Archives’ business plan and marketing objectives. You will lead on events marketing, supporting programming teams to shape, present and promote engaging events for public and research audiences. You will support our retail team with seasonal and timely campaigns. You will maintain relationships with and grow our audience(s) and design and develop a range of digital and print campaigns to support a diverse and variable portfolio of projects. You will manage relationships with external partners, organisations and suppliers including managing external agencies, designers and producers, liaising with tourism bodies and building reciprocal relationships with peer organisations. This is a full time post. However, requests for part-time working, flexible working and job share will be considered, taking into account at all times the operational needs of the Department. A combination of onsite and home working is available and applicants should be able to regularly travel to our Kew site for a minimum of 60% of their work time. How to apply: To submit your application please click the 'Apply' button on this page. You will be asked to provide details of your work experience and write a personal statement. In your personal statement please explain, using examples, how you meet the essential criteria in the person specification below. You may draw on knowledge, skills, abilities, experience gained from paid work, domestic responsibilities, education, leisure interests and voluntary activities. Please note selection for interview will largely be based on the information you provide in this section. Job Description Role and Responsibilities Relationships and research: Build strong relationships with audience-focused teams within The National Archives, partnering with them to set and achieve marketing goals. Work collaboratively with other teams (e.g. Events and Exhibitions, Digital Services, Collections Expertise and Engagement, Education and Outreach) to achieve goals. Identify and grow new markets and audiences for The National Archives’ products and initiatives in the business, academic and cultural sectors. Pull together and lead interdisciplinary, cross-departmental project teams, communicate and negotiate effectively with colleagues and suppliers. S trategy and innovation Develop cost-effective marketing strategies for existing and new products and for customer acquisition and retention. Support the development of audience strategies by trialling and evaluating new marketing approaches, and developing our use of customer data and digital and multimedia technologies. Plan, prioritise and organise resources. Prepare budget plans, track expenditure and produce and share evaluation reports. Plan and execute public/customer communications plans e.g. around service changes, information campaigns. Effective delivery Plan and deliver campaigns on time and to budget, coordinating effectively with functions across The National Archives. Use a range of marketing channels and techniques including digital and social media advertising, displays and print materials, social media and email marketing Ensure marketing is of consistently high quality and consistent with The National Archives’ brand and editorial guidelines. Develop design solutions for new initiatives which strengthen the integrity of The National Archives’ visual identity. Lead and contribute to specific Marketing or Public Engagement projects (e.g. programming) as required. Proactively contribute to the development of the team and its role in the organisation. This will include working with colleagues to share knowledge and advice, and representing the team at meetings with other departments and project teams, establishing credibility and trust. Contribute towards the development and delivery of the Marketing team strategy. Working Conditions Normal office environment Display Screen Equipment user Person Specification Essential: Hands-on experience of developing and managing multi-channel marketing campaigns from start to finish (including multimedia, email and social media) – especially to promote events and other cultural programming Commercially aware, experience of commissioning and managing suppliers, working to budget and setting and meeting targets Excellent written English, with versatile copy editing skills Excellent interpersonal and team-working skills, experience of working in and leading project teams, presenting and influencing Excellent organisational and project management skills, can work flexibly, think creatively to solve problems, and demonstrate sound judgement Desirable: Experience of design, brand management and corporate identity Hands-on experience of digital advertising, especially Meta and/or e-commerce advertising Knowledge of the cultural sector; interest in history and archive sector; understanding of marketing in public sector context The Civil Service is committed to attract, retain and invest in talent wherever it is found. To learn more please see the Civil Service People Plan and the Civil Service D&I Strategy. Benefits Generous benefits package, including pension, sports and social club facilities, onsite gym, discounted rates at our on-site cafe and opportunities for training and development. Annual leave entitlement of 22 days per calendar year (rising to 25 after the first year, and incrementally to 30 days after six years) and 10½ days public and privilege holidays per annum. Any move to The National Archives from another employer will mean you can no longer access childcare vouchers. This includes moves between government departments. You may however be eligible for other government schemes, including Tax-Free Childcare. Determine your eligibility at https://www.childcarechoices.gov.uk/ ( opens in new window) Reasonable adjustments If a person with disabilities is put at a substantial disadvantage compared to a non-disabled person, we have a duty to make reasonable changes to our processes. If you need a change to be made so that you can make your application, you should: Contact The National Archives via careersnationalarchives.gov.uk as soon as possible before the closing date to discuss your needs Complete the ‘Reasonable Adjustments’ section of your application form to tell us what changes or help you might need further on in the recruitment process. For instance, you may need wheelchair access at interview, or if you’re deaf, a Language Service Professional Feedback will only be provided if you attend an interview or assessment. Security Successful candidates must pass a disclosure and barring security check. People working with government assets must complete basic personnel security standard checks (opens in new window) Nationality requirements This job is broadly open to the following groups: UK nationals nationals of the Republic of Ireland nationals of Commonwealth countries who have the right to work in the UK nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities with settled or pre-settled status under the European Union Settlement Scheme (EUSS) (opens in a new window) nationals of the EU, Switzerland, Norway, Iceland or Liechtenstein and family members of those nationalities who have made a valid application for settled or pre-settled status under the European Union Settlement Scheme (EUSS) individuals with limited leave to remain or indefinite leave to remain who were eligible to apply for EUSS on or before 31 December 2020 Turkish nationals, and certain family members of Turkish nationals, who have accrued the right to work in the Civil Service Further information on nationality requirements (opens in new window) Working for the Civil Service The Civil Service Code (opens in new window) sets out the standards of behaviour expected of civil servants. We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles. (opens in new window) The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria. The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy. This vacancy is part of the Great Place to Work for Veterans initiative. (opens in new window) Contact point for applicants: Name: The National Archives Recruitment Team Email: careersnationalarchives.gov.uk Further information If you feel your application has not been treated in accordance with the Recruitment Principles and you wish to make a complaint, in the first instance, you should contact The National Archives via email: careersnationalarchives.gov.uk If you are not satisfied with the response you receive from the Department, you can contact the Civil Service Commission at https://civilservicecommission.independent.gov.uk/recruitment/recruitment-complaints/ (opens in new window)