Senior Digital Analyst - Permanent We are looking for a Senior Digital Analyst to join a reputable and people-focussed organisation. A company that can propel your career forward, and also provide you with a brilliant package so you enjoy your life inside and outside of work? Are you looking to play a key part in an exciting team? What is in it for you: Salary of up to £55,000 Private Medical Insuranceand virtual GP Service 365 days a year. Performance related annual bonus. Indulge in a generous holiday allowance with a minimum of 7.2 weeks, with the opportunity to buy more. Ongoing learning opportunities and training, to help you achieve the job and career you want. The role: Data analysis and interpretation: Analyse website traffic, customer behaviour, and conversion rates to derive actionable insights. Interpret data to inform decision-making and optimise digital journeys. Create and deliver regular reports and dashboards to stakeholders, highlighting key metrics and trends. Use data visualisation tools to present complex data in an understandable and accessible manner. Identify opportunities for improving website performance, user experience, and conversion rates. Conduct A/B testing and multivariate testing to evaluate the effectiveness of changes and enhancements. To be considered for this role, candidates should have: Digital Analytics experience, focussed on customer journeys and website behaviour, working with an enterprise platform such as Adobe Analytics/Google Analytics. A relentless customer focus, ensuring our Digital Analytics supports the development of exceptional digital customer experiences. Ability to prioritise and work in a fast-paced organisation Experience working and debugging with a Tag Management solution. This is a hybrid role based in the Edinburgh office (2 days a week) If you have the skills and desire for this, then please send you CV to Bright Purple is an equal opportunities employer: we are proud to work with clients who share our values of diversity and inclusion in our industry. ADZN1_UKTJ