JOB PROFILE:
Job Position: Unilever International – Asst Marketing Manager – Home Care (including Air & Water Wellness) - India / Philippines
Scope: Global
Business Context and Main Purpose of the Job:
You will often meet people who describe their job to be B2C or B2B; you seldom find people who say that their job is to take care of a strong B2C business globally & at the same time to build a B2B business for the company. If you want to be one of them who is doing both roles at the same time – READ ON!
About Unilever International:
Unilever International is Unilever’s White Space Arm. As the 9th global cluster, we work across US, Europe, Africa, AMET, South Asia, SEAA, and North Asia to fill white spaces for Unilever. We are responsible for building all of Unilever’s brands in white space geographies like Korea, Pacific Islands, Mongolia and leading the launches of big brands like Lifebuoy, Sunlight, Fair & Lovely, Tresemme into markets like the US, China, Western Europe, and SEAA.
As Unilever’s growth engine, we are also responsible for creating a global white space business in alternate channels like Duty Free (66bn$ globally), E Commerce in China and India, marketing to Institutional partners like the United Nations, and seeding Unilever brands to overseas diaspora.
Singapore is UI’s global hub which leads strategy, marketing thinking, seeding plans, and alignment with global categories and supply chain. Speed is the mantra for Unilever International’s success and this role will epitomise that. Here are some of the rules we live by:
* We will be the fastest route to market globally.
* We go where no (man, woman or distributor) has gone before.
* Impossible is an opinion, not a fact.
* Speed is our currency.
* When brands are built right, they can last a lifetime.
Main Job Purpose:
Develop and activate the Global 6Ps and campaigns for Home care brands which can travel globally. Support other clusters to seed and incubate the brands across markets. This role requires a complete understanding of the existing 6Ps of the markets to choose the best mix elements for white spaces. The new joinee needs to work closely with SC / Finance / other cross-functional teams to define the right sourcing strategy with optimized costs. Overall, he/she is responsible for the P&L and mix success in all markets.
The role is expected to lead the deployment of brand seeding models, leverage digital and shopper marketing to build brands rapidly, and partner with global and regional BU teams to analyze the market and lead the cross-functional UI teams to land innovations in market fast with impact.
Key elements of the role include identifying white spaces from the perspective of category/brand/format in the markets, as well as new geographies and channels where brands are not present, and working with respective BU cross-functional teams to seed the brand/new format into that white space.
The successful candidate will have a high bias for action, deep passion for building brands, openness to new ideas and approaches, willingness to work with the team to make an impact on the market, and a sense of responsibility, measuring performance by results.
The role will report into the HC BG Marketing & Strategy Head for Unilever International based in Dubai, interfacing with all Unilever categories at Director / Brand Manager level and UI supply chain and finance teams across UI globally.
Direct Reports:
Key Interfaces:
* Marketing Managers, BDMs, Regional and global teams across brands and categories, UI SC, Finance, and customers.
Critical Success Factors for the Job:
Key Skills / Experiences / Qualifications:
* Willingness to break records.
* Focus on continuous learning.
* Ability to challenge the status quo and ask the question why not.
* Decisiveness and initiative to lead the agenda and set the stage for great results.
* Be a strategic, highly adaptable, and entrepreneurial person.
* Embrace a high growth mindset, with strong love for consumers, shoppers, and customers.
* Have strong financial acumen & analytical skills.
* Have strong communication, negotiation, and influencing skills with senior stakeholders.
* Have experience working and leading in cross-functional teams.
Essential:
* Marketing experience in BD and/or BB in any region globally with a strong consumer focus.
* Strong track record of consistent in-market delivery.
* Deep desire to do something exceptional in life.
SOL:
* Bias for Action.
* Hunger to make a difference.
* Inspiring & nurturing our tribe with compassion.
* Consumer and customer centricity.
* Work and win as one team together.
* Fetish for execution.
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