Job Summary:
As a Lead Generation Executive, you will be responsible for identifying, contacting, and qualifying potential customers. Leveraging tools like HubSpot, website analytics, and third-party platforms, you will ensure a consistent flow of MQLs by optimizing content, running targeted outreach, and refining lead-nurturing workflows.
You'll work closely with the Marketing and Sales teams to align on strategies, messaging, and goals. Your efforts will play a critical role in ensuring our sales pipeline remains robust and aligned with our Ideal Customer Profile (ICP).
This is a remote role, offering the flexibility to work from anywhere while contributing to a highly collaborative and results-driven environment.
Job Description:
Role: Lead Generation Executive
Reports To: Head of Marketing
Location: Remote (UK-based preferred)
About Alemba
Alemba is a B2B IT software company with a global presence and a team of 50 talented individuals. We develop Alemba Service Manager, a powerful, ITIL-aligned ITSM solution and sell to a wide range of public and private sectors including healthcare, local government, utilities, and financial services. With a commitment to innovation and excellence, we empower businesses worldwide to streamline their service management processes and enhance service delivery. We are part of the Volaris Group, a collection of vertical market technology companies. With ambitious growth goals for 2025, including driving 10% organic growth, we are building a proactive sales function to complement our existing marketing efforts and inbound sales strategies.
Key Responsibilities:
Prospecting & Lead Generation:
* Identify and research potential clients within our Ideal Customer Profile (ICP) using tools such as LinkedIn and third-party data sources.
* Conduct outbound outreach (email, LinkedIn, phone) to initiate conversations with decision-makers and influencers.
Lead Qualification:
* Qualify Marketing Qualified Leads (MQLs) from marketing campaigns, website interactions, and visitor tracking data.
* Evaluate lead readiness through discovery calls and ensure alignment with our sales criteria.
Collaboration with Marketing & Sales Teams:
* Work closely with the Marketing team to align on messaging, campaigns, and lead-nurturing strategies.
* Partner with the Head of Marketing and Sales team to refine outreach cadences and maintain seamless SQL handoffs to the sales team.
Data Management & Reporting:
* Maintain accurate and up-to-date records of outreach activities and lead status in HubSpot CRM.
* Provide feedback on lead quality, campaign performance, and market insights to help refine strategies.
Market Awareness:
* Stay informed about industry trends, competitor activities, and customer pain points to enhance outreach effectiveness.
* Contribute to refining the ICP as new insights emerge.
What We're Looking For:
Experience & Skills
* 1-3 years of experience in a similar role, preferably in B2B SaaS, tech, or IT-related industries.
* Proven ability to engage prospects through email, LinkedIn, and phone outreach.
* Familiarity with CRM tools (HubSpot preferred) and lead generation platforms.
Soft Skills
* Excellent written and verbal communication skills.
* Highly organized and self-motivated, with a strong ability to work independently in a remote environment.
* Persistent, resilient, and eager to learn new tools and techniques.
Knowledge & Interest
* Understanding of ITSM, SaaS, or B2B technology markets is a plus.
* Interest in contributing to the growth of a small but ambitious organization.
What We Offer:
* Competitive salary and performance-based incentives.
* Remote working flexibility.
* Opportunities for professional development and growth in a global company.
* Collaborative and supportive company culture.
* The chance to play a key role in shaping our sales strategy and achieving our growth targets.
Worker Type:
Regular
Number of Openings Available:
1 #J-18808-Ljbffr