Job Title: Social Media Executive & Video Editor (Personal Branding) Company: Personal Branding Agency Location: West Bridgford, Nottingham About Us: The Personal Branding Agency is a fast-growing startup with big ambitions to help individuals create impactful personal brands through storytelling, video content, and strategic social media management. This is a unique “Day 1” opportunity to join our team at the ground level and shape the future of our clients' brands alongside our expanding team. Our work spans three core areas: the personal branding agency, a software product supporting our content efforts, and To The Heart Of It (TTHOI) podcast. Role Overview: This isn’t your typical social media role. As our Social Media Executive & Video Editor, you’ll be hands-on in shaping and growing clients' personal brands from the ground up, making an immediate impact. You’ll create engaging, on-brand content for platforms like LinkedIn, Instagram, and TikTok, while using your video editing skills to bring client stories to life. If you’re a natural creator with an entrepreneurial spirit who thrives in a startup environment—where building structure, flexibility, and quick pivots are all part of the journey—this role is made for you. Key Responsibilities: Social Media Content Creation: Craft and schedule original content for LinkedIn, Instagram, TikTok, and Facebook, aligning with each client’s branding goals and helping shape their digital footprint. Video Editing: Edit high-impact short-form videos (e.g., LinkedIn videos, Instagram Reels, TikTok) to captivate audiences and keep viewers engaged, using your storytelling skills to highlight each client’s unique voice. Content Strategy: Collaborate with the team to develop strategies across the funnel—awareness, trust-building, and conversions—creating an engaged community and driving growth. Audience Engagement: Actively monitor social media channels, engage with followers, and build a connected audience around each client’s personal brand. Trend Spotting: Stay current with social media trends, particularly video formats, and suggest fresh ideas to keep content relevant, innovative, and in line with our clients’ voices. Analytics & Reporting: Track social media performance and video metrics, reporting insights and recommendations to improve engagement and reach. Collaborative Campaign Execution: Contribute to broader campaigns, including our multi-stage funnel approach (Top, Middle, and Bottom of Funnel). Skills and Qualifications: Proven experience as a Social Media Executive or Social Media Manager, ideally in a startup or fast-paced environment, with a portfolio showcasing successful social media growth. Strong video editing skills, proficient in software, Adobe Premiere Pro. With an eye for storytelling and pacing. Deep understanding of social media platforms, including LinkedIn, Instagram, TikTok, and Facebook, with experience scheduling posts and managing content calendars. Knowledge of full-funnel content strategies that drive engagement and conversions (TOF, MOF, BOF). Ability to work independently, prioritise tasks, and thrive in a fast-paced, startup environment where flexibility and adaptability are key. Excellent written and verbal communication skills, with the ability to create captivating captions, taglines, and other on-brand copy. A creative eye for visual storytelling, with a knack for understanding what resonates with audiences.