As the name suggests, a Communications Manager handles how an organisation communicates with both its employees and clients, and the public in general. Communication Managers tend to handle everything from content on a company’s website, to social media channels, press releases, and media and digital partnerships.
They are responsible for making sure that the company’s brand, image, and message are consistent with business objectives. This means that most Communications Managers will generally be commissioning, writing, editing and filming content for a variety of audiences, internal and external, as well as assessing content performance while managing marketing strategies and marketing teams. The following skills and qualifications can be very beneficial in this role:
* Excellent written and verbal communications skills
* Creative thinking
* Editing and proofreading
* Critical thinking
* Analytical thinking
* Reporting experience
* Marketing experience
* Research experience
* Interpersonal skills
* Bachelors degree or higher in Marketing, Communications, PR, or related field
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