We are looking for an experienced and talented Marketing Manager to lead the marketing campaign for our BHF charity lottery, 'The Weekly Flutter'.
Working with our media agency and third-party agency suppliers, this role will be responsible for the development, execution, and optimisation of mass scale, omni-channel marketing, and fundraising campaigns and marcomms within the overall BHF integrated media plan.
Key Responsibilities:
1. Maximise new customer acquisition for BHFs flagship weekly lottery, 'The Weekly Flutter' enhancing online sign-ups and optimising Cost Per Acquisition (CPA).
2. Strategically own and optimise digital initiatives (Social Media, Digital Display, Pay-Per-Click) to achieve ambitious acquisition and income targets.
3. Define and implem...