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Employer: Channel 4
Location: Leeds, United Kingdom
Salary: Basic salary starting at £39,375 dependant on experience
Closing date: 30 Dec 2024
Job Title: Insight Analyst Social - X2 Positions Available
Reports to: Senior Insight Analyst Social
Department: Consumer Insight & Strategy
Location: Leeds
Job Grade: P2
DEPARTMENT DESCRIPTION
The Strategy, Policy & Insight (Function) are trusted thought-leaders bringing expert strategy, policy, market & audience insight - challenging and advising the business to drive delivery of Channel 4's strategy and remit.
The purpose of the new centralised Audience Insights (Subfunction) is to be independent thought leaders at the heart of Channel 4's creative and commercial decision-making, bringing a single source of truth and big picture perspective, challenging and advising the business to ensure profitable business growth through the use of data.
JOB PURPOSE
The Insight Analyst Social will be responsible for gathering, joining up and interpreting large data sets in order to support the success of 4Studio. This could be digging into the success of one social video and offering insights into how to maximise its performance all the way through to guiding our wider strategic direction as it takes shape.
This person will need to adapt to the changing industry; their role will include, but not be limited to, measuring our performance against KPIs, running tests on social content, and understanding the relative performance of particular brands on social platforms, as well as on our linear channels (including Channel 4, and E4) and on demand platform All 4.
KEY RESPONSIBILITIES
* Reporting and analysis of the performance of C4's short-form and social media content and transforming it into meaningful insight.
* Encouraging colleagues to use data to drive the creative strategy of 4Studio, based on analysis, experimentation, and competitive intelligence.
* To help integrate the performance of our social video within the wider context of the time our viewers are spending with our content across all our platforms (Linear TV, All 4, Social).
* Setting benchmarks and targets for digital strategies, building automated ways to measure them, and reporting them back to key stakeholders.
* Conducting competitor analysis on other content types, brands, channels using the insights to guide digital content strategies.
* Highlighting content trends in ongoing output, and proactively anticipating industry trends.
* Supporting digital commissioning decisions and assist in content generation via creative thinking.
* Working with our BI team to scope, plan and validate a variety of tables and views required for quick and effective analysis.
ESSENTIAL EXPERIENCE & SKILLS
* Experience connecting to different data sets, and building analysis stories from scratch.
* Comfortable using SQL to retrieve data from a variety of sources, with a good understanding of relational databases.
* An inquisitive and analytical mind-set. Excited about trying new things, taking risks, and growing with the role.
* A natural at analysing data; providing simple answers to complex questions to a high degree of accuracy all within relatively short timeframes.
* Good communication skills (verbal, written and presentational) - the ability to explain complex information in simple terms.
* Experience using social platform data, or similar data sets.
* Experience in cleansing data and joining data from multiple datasets.
* Experience developing self-serve dashboards using tools such as PowerBI or Tableau (Tableau experience is preferred).
DESIRABLE EXPERIENCE & SKILLS
* Experienced in any domain specific language such as R or Python.
* Experience conducting A/B and multivariate tests in a variety of settings.
* Understanding of digital advertising and experience of reporting on paid digital campaigns.
* Experience using cloud data sources such as Amazon Redshift.
* Knowledge of web analytics platforms such as Adobe Analytics or Google Analytics and utilising this to understand customer journeys.
* A solid understanding of the user experience of social platforms, e.g., Facebook, Twitter, Snapchat, YouTube.
Hybrid working
From September 2023, C4 has operated a 60/40 working pattern, equating to three office days per week. Having everyone in the office three days a week gives us more opportunity to build our high performing, inclusive culture; to collaborate and to learn and share with each other, as well as helping to coordinate a regular pattern of home and office working days. All our offices are open five days a week.
Benefits
There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you:
* Private medical insurance with NO EXCESS
* Free Virtual GP access for employees
* Free Female Health hormone test each year
* Free Tastecard membership
* Financial guidance 1-2-1's available each quarter
* Free OnHand (as featured on Dragon's Den) volunteering membership
* Discounted Gym memberships
* Pension
* Life Assurance
* Income Protection
* Holiday Buy/Sell
Equal Opportunities
Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK.
We are only able to deliver on this remit by having a workforce rich in diversity of thought, background and lived experience. As an employer we encourage applications from candidates from all backgrounds and do not discriminate based on disability, age, gender reassignment, gender expression, criminal history, length of time spent unemployed, marriage or civil partnership status, national origin, pregnancy and maternity status, race, religion or belief, sex, and sexual orientation.
Disability Confident Scheme
Channel 4 is a member of the Business Disability Forum (BDF) and has also maintained the highest level of the Department of Work and Pension's Disability Confident scheme - Level 3: Leader. Under the Disability Confident Scheme, we aim to offer an interview to all candidates who have a neurodiverse condition, impairment or long-term condition and who meet the essential criteria for an advertised job.
Care Leaver Friendly Employer
Channel 4 is a Care Leaver Friendly Employer. By signing the Care Leaver Friendly Employer Charter and adopting its principles, we are supporting an immensely talented yet often under-served and under-represented community of young people/adults.
Workplace Adjustments
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed to perform to the best of their ability and develop their careers.
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