Overview
About V-Nova
V-Nova is a pioneering tech company with extensive expertise in data compression, XR, and AI. Its technologies have been granted international standard status by MPEG/ISO and SMPTE. Thanks to V-Nova’s innovative use of hierarchical and parallel processing, its technologies improve data, video, imaging and point-cloud compression, whilst accelerating AI processing and providing new unique features. V-Nova’s relentless investment in R&D has built a portfolio of over 1,100 international patents, along with a range of software products and solutions.
V-Nova is a deep-tech company redefining video compression, immersive entertainment, and AI-driven media solutions. With a strong focus on cutting-edge technologies, we serve two key areas:
* V-Nova Technologies: Core video compression and AI-based solutions.
* V-Nova Studios: Pioneering new immersive entertainment formats.
Role Overview
The Head of Marketing, reporting to the SVP, Product and Marketing, will play a critical role in leading and executing V-Nova’s marketing strategy, ensuring alignment across our three go-to-market pillars: Video, Immersive Entertainment, and AI. This is a managemen position requiring strong leadership and decision making skills, strategic vision and hands-on execution to maximize return on invesment for all marketing activities, with the ambition of growing the function upon successful execution of our go-to-market activities.
We are seeking an experienced Head of Marketing to lead a small internal team and coordinate external resources to drive impactful marketing efforts across our technology and Studios business units. The ideal candidate will be able to execute high-impact marketing programs while ensuring brand consistency and alignment with business objectives.
Responsibilities
Marketing Strategy & Leadership
* Develop and execute a comprehensive marketing strategy aligned with V-Nova’s business goals.
* Lead cross-functional collaboration with Product, Sales, and Professional Services to support go-to-market initiatives.
* Define KPIs to track and optimize marketing performance, ensuring ROI on all activities.
Brand Positioning & Messaging
* Shape and refine V-Nova’s brand voice, ensuring strong positioning in Video, AI, and Immersive Entertainment sectors.
* Oversee the development of core messaging frameworks, ensuring consistency across all marketing channels.
* Manage and evolve V-Nova’s visual and narrative identity across external and internal touchpoints.
Digital & Content Marketing
* Lead digital marketing efforts, including website optimization, social media, and targeted campaigns.
* Oversee the creation of thought leadership content, including blogs, whitepapers, case studies, and videos.
* Manage SEO/SEM strategies to maximize online visibility and engagement.
PR & External Communications
* Oversee PR and media relations, ensuring V-Nova’s innovations gain maximum visibility.
* Leverage our PR resources to maintain strong relationships with journalists, analysts, and industry influencers.
* Develop and manage press releases, media kits, and thought leadership pieces.
Event Marketing & Community Engagement
* Lead V-Nova’s presence at industry conferences and events, ensuring maximum impact.
* Lead the organization and promotion of webinars, networking sessions, and virtual events to enhance brand visibility.
* Work closely with external agencies and partners to coordinate event marketing activities.
Process & GenAI Champion
* Be the Process Champion: Ensure that marketing operations processes are clear to all stakeholders, consistently applied, and executed efficiently.
* Improve Process Visibility: Work to establish transparency and consistency in marketing workflows, continuously refining them where needed.
* Expand GenAI Tool Portfolio: Identify, integrate, and apply Generative AI tools to enhance marketing efficiency and increase content throughput.
* Leverage AI for Automation: Apply AI-driven solutions to content generation, data analysis, and campaign optimization to enhance marketing productivity.
Budget & Resource Management
* Optimize marketing spend to ensure maximum return on investment across campaigns and initiatives.
* Manage relationships with external agencies, PR firms, and creative vendors, ensuring consistent quality and execution.
* Oversee marketing tools and platforms to ensure efficient operations.
Qualifications
* Extensive marketing experience, with experience operating in a senior marketing leadership role.
* Proven track record in B2B technology marketing, preferably in video compression, AI-driven technologies, or immersive entertainment.
* Strong knowledge of digital marketing, PR, brand management, and content creation.
* Experience leading and developing high-impact marketing campaigns across multiple geographies.
* Proven ability to work hands-on while leading a small team and coordinating external resources.
* Excellent storytelling skills, with the ability to translate complex technologies into compelling narratives.
* Proficiency in HubSpot, Google Analytics, SEO/SEM tools, and social media platforms.
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