Main Purpose of role:
The Digital Marketing Specialist will focus on collaborating with our PPC agency and internal marketing team to deliver cohesive, high-performing digital campaigns. The ideal candidate will also have expertise across other digital marketing areas, including SEO, content marketing, email marketing, and social media advertising. In addition to managing campaigns, this role will include educating and upskilling the internal team on best practices, and ensuring long-term knowledge-sharing and capability building.
Full Time Contract - 12 months
Key Accountabilities:
1. PPC agency liaison: review and interpret performance reports from the agency, sharing actionable insights with the internal team and stakeholders.
2. Campaign Integration and Strategy: align PPC and other digital campaigns with broader marketing strategies to deliver cohesive, multi-channel marketing efforts on a B2B and B2C basis.
3. Social Media Advertising: execute social media ad campaigns across all stages of the purchasing funnel to drive awareness, engagement, and conversions.
4. SEO and Content Marketing Support: contribute and support the Digital Marketing Lead on content marketing efforts to improve search visibility and audience engagement.
5. Email Marketing: support plan and execute targeted email campaigns to optimise customer engagement and conversion rates.
6. Team Education and Knowledge Sharing: provide training and share knowledge with the internal team to improve their understanding of digital marketing best practices.
7. Performance Reporting and Insights: deliver clear and actionable performance reports, offering strategic recommendations to improve campaign results.
8. Budget Management: manage and allocate digital marketing budgets effectively to maximize ROI across channels.
Essential:
* Proven experience in digital marketing, with a strong focus on PPC and agency collaboration.
* Expertise in social media advertising and integrated campaign strategies.
* Strong analytical skills and familiarity with tools like Google Analytics and Google Tag Manager.
* Excellent communication and organizational skills, with the ability to train and educate team members.
* Certifications in Google Ads, Microsoft Ads, or other PPC platforms.
Desirable:
* Experience with CRM systems and marketing automation tools.
* Knowledge of A/B testing and optimisation techniques.
* Creative skills such as basic graphic design or video editing.
* Solid knowledge of SEO principles and tools.
* Proficiency in email marketing platforms and campaign optimisation.
* Bachelor’s degree in Marketing, Business, or a related field.
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