Responsibilities:
* Execute tests, collect and analyze data, identify trends and insights in order to achieve CAC targets.
* Track, report, and analyze website analytics and PPC initiatives and campaigns.
* Optimize copy and landing pages for paid search engine marketing campaigns.
* Share insights with the marketing team and throughout the organization and foster a collaborative learning environment.
* Perform ongoing paid keyword discovery, expansion, and optimization.
* Build out tests to prove out hypotheses and recommend performance optimizations along with best practices.
* Take a data-driven approach to managing campaigns and derive insights on strategy and performance.
* Communicate weekly updates, progress reports, timelines, and results.
* Develop forecasts and budgets for paid social and other media channels.
Requirements:
* 5+ years’ experience in growth role or growth-related role.
* Proven SEM experience and success managing PPC campaigns across Google, Yahoo, Bing, and Apple Search Ads.
* Well-versed in performance marketing, conversion, and online customer acquisition.
* Up to date with the latest trends and best practices in search engine marketing and overall paid acquisition channels.
* Proven track record of success growing user bases, optimizing funnels, and understanding how to measure and maximize products.
* Strong analytical bent, with experience running split tests, optimizing funnels, and developing metrics.
* You are hands-on and roll up your sleeves. You readily switch from analyzing data to get an answer to a hunch, to A/B testing email copy and product features, to brainstorming new growth ideas.
* You’re a self-starter who is comfortable in a fast-paced ‘startup’ environment.
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