The role:
Ready to shape how Web3's most exciting projects tell their stories? We're expanding our PR function and need someone who understands both traditional media relations and crypto communications. You'll work with protocols and projects at the forefront of Web3, turning technical innovations into compelling narratives that land with both mainstream and crypto-native audiences.
What's in it for you:
* Lead tier-1 accounts: Own communications strategy for major Layer 1s, DeFi protocols, and leading crypto exchanges
* Career-defining coverage: Place stories in Bloomberg, Reuters, and Financial Times while building relationships with the journalists who matter
* Direct founder access: Work directly with the entrepreneurs building Web3's future - no layers of bureaucracy
* Build the function: Opportunity to shape how we deliver PR, grow the team, and develop our offering as we scale
Responsibilities:
* Lead PR strategy and delivery for a diverse portfolio of Web3 clients
* Build and nurture relationships with key journalists across mainstream finance and crypto media
* Develop our media playbook - from pitch templates to coverage tracking systems
* Create compelling narratives and content that makes Web3 innovations accessible
* Own the full announcement cycle - from planning through pitching to coverage
* Drive both proactive storytelling and manage reactive communications
* Plan and execute impactful media events and press opportunities
* Build out processes and grow the PR team as we scale
* Manage both editorial opportunities and paid media campaigns
* Guide founders and clients through high-stakes communications moments
Requirements
* Must be able to work UK business hours (non-negotiable)
* 4+ years in PR, with at least 2 years focused on web3/crypto
* Proven track record securing meaningful coverage across mainstream and crypto media
* Established network of media contacts in the tech and blockchain sectors
* Experience managing client relationships and complex announcements
* Deep understanding of Web3 fundamentals and DeFi concepts
Skills you bring:
* Natural storyteller who can make complex Web3 concepts compelling
* Strong writing abilities across announcements, pitches and thought leadership
* Strategic campaign planning with solid hands-on execution
* Understanding of both editorial and paid media dynamics
* Cool head during intense news cycles and market movements
* Experience building and mentoring teams
About us:
Flight3 is a dynamic global leader in Web3 marketing, collaborating with Layer1s, premier exchanges, and groundbreaking startups. As part of the Flight Story group, we operate at the forefront of innovation and disruption in marketing. Our clients include industry giants such as Coinbase, Tezos, Solana, Fuel Network, and Fabric Ventures. Additionally, Flight3 proudly organises and manages the UK's leading Web3 event.
Benefits
* Flexible working: A hybrid approach that balances home and office work - we value face-to-face collaboration while respecting your need for flexibility.
* Proper time off: 35 days of non-working days per year (including 14 office closure days), because we believe in actually switching off.
* Career progression: Regular reviews, personal development budget, and potential growth paths across the Flight Group.
* Team connection: Regular socials and quarterly offsites to bring our crew together and build real relationships.
* Web3 perks: Early access to token launches, NFT mints, and industry events.
* Learning culture: Weekly knowledge shares, conference passes, and training opportunities.