Job summary The purpose of this role is to support and assist in the implementation of the marketing and PR plan for University Hospitals Dorset NHS Charity to support the increase of donations and grants in line with the Fundraising strategy. Specifically the post holder's focus will be to work with and under the guidance of the Senior Communications Officer in the design, implementation and management of the charity's marketing and PR activity; supporting the delivery of effective marketing campaigns, ensure the charity's website is up to date and relevant, create content and update social media channels, produce engaging copy, design marketing materials and support with PR activity. Location: Royal Bournemouth Hospital Interview Date: 4th April 2025 Main duties of the job To work as directed by the Senior Communications/Marketing and PR Officer, managing own workload relating to marketing and PR activity for the Charity. To at all times; act as a role model, representing the vision and values of the Trust. Tomaintain effective working relationships with other members of the Fundraising Team, Communications Team, Finance and Business Intelligence Directorate, Clinical Management Teams, Fund Holders, and other Trust staff, actively responding to their needs and supporting them to raise and utilise charitable donations for the benefit of patients and staff. About us Our values define who we are as TeamUHD. They underpin everything we do now and in the future. They define how we treat our patients, visitors, and each other, our valued teammates and colleagues. UHD are investing in services across the Trust, with many being transformed and developed following merger and the New Hospital Programme. This means that some services may move site this year or next, either temporarily or long term. Recruiting Managers interviewing for this role will be happy to answer any specific questions that you have about this at interview. Date posted 07 March 2025 Pay scheme Agenda for change Band Band 4 Salary £26,530 to £29,114 a year P/A Contract Fixed term Duration 23 months Working pattern Full-time Reference number 153-CO04305 Job locations Royal Bournemouth Hospital Castle Lane East Bournemouth BH7 7DW Job description Job responsibilities To support and assist in the implementation of the marketing and PR plan for University Hospitals Dorset Charity and its sub brands to support the income generation objectives as described in the Fundraising Strategy. Generate creative, engaging andwell written content for all digital communications including the charity website, social media accounts on Facebook, LinkedIn etc., and email marketing. With responsibility for the day-to-day editing and maintenance of all digital channels ensuring that content is regularly reviewed and updated and to provide reports on their performance. Support the production and creation of regular internal communications, ensuring all stakeholders including staff and volunteers are kept aware of fundraising news. Produce engaging relevant copy for communications, case studies and press releases and issue as required. Respond to media enquiries, redirecting them as appropriate and providing further information as necessary. Help maintain excellent relationships with media contacts to ensure maximisation of support for the Hospital Charity. Maintain a comprehensive photo library for the Charity Team. Monitor press coverage for the Charity Team with regard to charity support across our catchment area and report on this regularly. Produce professional marketing publicity, literature and materials, designing materials and liaising with external suppliers to obtain competitive quotes for design and print services. Ensure the branding for University Hospital Dorset NHS Charity and its sub brands are consistent across all marketing collateral, promoting effective use of the Charity's identity both internally and externally. To create and develop marketing materials and communications in conjunction with the Senior Communications/Marketing and PR Officer and the wider fundraising team to support fundraising activity across all marketing streams. To liaise with the Trust's Film Production Officer to produce short films for promotional use. To arrange meetings and keep records of such, follow up actions and marketing and PR activity. Provide web and social media training whererequired. Job description Job responsibilities To support and assist in the implementation of the marketing and PR plan for University Hospitals Dorset Charity and its sub brands to support the income generation objectives as described in the Fundraising Strategy. Generate creative, engaging andwell written content for all digital communications including the charity website, social media accounts on Facebook, LinkedIn etc., and email marketing. With responsibility for the day-to-day editing and maintenance of all digital channels ensuring that content is regularly reviewed and updated and to provide reports on their performance. Support the production and creation of regular internal communications, ensuring all stakeholders including staff and volunteers are kept aware of fundraising news. Produce engaging relevant copy for communications, case studies and press releases and issue as required. Respond to media enquiries, redirecting them as appropriate and providing further information as necessary. Help maintain excellent relationships with media contacts to ensure maximisation of support for the Hospital Charity. Maintain a comprehensive photo library for the Charity Team. Monitor press coverage for the Charity Team with regard to charity support across our catchment area and report on this regularly. Produce professional marketing publicity, literature and materials, designing materials and liaising with external suppliers to obtain competitive quotes for design and print services. Ensure the branding for University Hospital Dorset NHS Charity and its sub brands are consistent across all marketing collateral, promoting effective use of the Charity's identity both internally and externally. To create and develop marketing materials and communications in conjunction with the Senior Communications/Marketing and PR Officer and the wider fundraising team to support fundraising activity across all marketing streams. To liaise with the Trust's Film Production Officer to produce short films for promotional use. To arrange meetings and keep records of such, follow up actions and marketing and PR activity. Provide web and social media training whererequired. Person Specification Qualifications Essential Education to diploma level, NVQ level 3 or equivalent qualifications or experience Desirable Degree in Marketing or similar Experience Essential Demonstrable and relevant experience in regard to a marketing, PR or communications role Designing marketing materials Desirable Experience of website CMS Technical Skills Competencies Essential Experience of using a Mac with knowledge of Adobe Creative Suite (lnDesign, Photoshop, Illustrator) Good organisational skills with ability to juggle a number of tasks Desirable Ability to construct clear, grammatically correct letters, marketing copy, press releases and reports and to proof read for others Knowledge Essential Demonstrable knowledge of marketing techniques and procedures Demonstrable knowledge of public relations techniques Other requirements specific to the role Essential Good time management, ability to prioritise own workload and work to deadlines Desirable Good communicator; verbal and written Personal Attributes Essential Ability to work on own initiative, independently and as part of a team Ability to manage several projects simultaneously, meeting deadlines as required Desirable Creative flair and thinker with an attention to detail Works well under pressure Language Requirement Essential Able to speak English as necessary to undertake the role Person Specification Qualifications Essential Education to diploma level, NVQ level 3 or equivalent qualifications or experience Desirable Degree in Marketing or similar Experience Essential Demonstrable and relevant experience in regard to a marketing, PR or communications role Designing marketing materials Desirable Experience of website CMS Technical Skills Competencies Essential Experience of using a Mac with knowledge of Adobe Creative Suite (lnDesign, Photoshop, Illustrator) Good organisational skills with ability to juggle a number of tasks Desirable Ability to construct clear, grammatically correct letters, marketing copy, press releases and reports and to proof read for others Knowledge Essential Demonstrable knowledge of marketing techniques and procedures Demonstrable knowledge of public relations techniques Other requirements specific to the role Essential Good time management, ability to prioritise own workload and work to deadlines Desirable Good communicator; verbal and written Personal Attributes Essential Ability to work on own initiative, independently and as part of a team Ability to manage several projects simultaneously, meeting deadlines as required Desirable Creative flair and thinker with an attention to detail Works well under pressure Language Requirement Essential Able to speak English as necessary to undertake the role Disclosure and Barring Service Check This post is subject to the Rehabilitation of Offenders Act (Exceptions Order) 1975 and as such it will be necessary for a submission for Disclosure to be made to the Disclosure and Barring Service (formerly known as CRB) to check for any previous criminal convictions. Employer details Employer name University Hospitals Dorset NHS Foundation Trust Address Royal Bournemouth Hospital Castle Lane East Bournemouth BH7 7DW Employer's website https://www.uhd.nhs.uk/careers (Opens in a new tab)