Job Overview
To partner and support internal clients to ensure that the council's reputation is protected and key business objectives supported, through excellent marketing communications activity. Providing advice to directors, elected members and senior officers on issues management, reputation management, and campaign proposals, sourcing full-service professional support from within the communications team and externally as appropriate.
Key Responsibilities
Develop and implement communications and marketing strategies and plans for directorates, to include creative and innovative communication activity in line with the council's corporate objectives
Ensure all activity is audience focused and linked to strategic priorities and outcomes, with commercial acumen applied in terms of measuring results and return on investment
To provide and co-ordinate effective media relations and to lead on responses to high level and contentious media enquiries
Create / commission engaging content to support communications, campaigns and reputational issues suitable for a mix of audiences and channels
Support strategic plans and make professional recommendations to senior management on campaign development and the marketing mix
Keep abreast of professional and public sector developments which have implications for service delivery and present threats or opportunities
Ensure that all communications activity is in line with national best practice and in keeping with the ...