This is a 10-11-month fixed-term contract About Greenpark Greenpark is a global, multi-award-winning, performance-driven content leader and brand publishing agency. Our purpose is to create meaningful connections that impact people’s lives through performance-driven content for search and social. Our unique expertise in Insights & SEO, Creative Content and Performance Tech are delivered to our clients via an ad agency and in-house model. Our teams work on an impressive portfolio of clients including Unilever, Clarins, AIA, Straumann, Unilever Food Solutions, Sanofi, Campari Group, Nestle, Knorr, Lipton, PepsiCo, Ricola, Perfect Day, Globe Telecom and Reckitt. Our Values As a culture, we strive and act together in our ambition to make a positive impact for the people and brands we serve, we do everything with kindness and respect at the core. ‘ We Strive ’, ‘ A cting Together ’, ‘ With Kindness ’ are the values that guide us. Why the job exists To work with the Head of Content to scope and define the Social Media offering within the business, as well as adapt it as to continually meet best practice. To continually uphold the brand guidelines of our client partners and find new ways to improve performance. To provide ongoing insights through social listening to help inform content creation planning and execution. This includes using these insights to help shape non-social content planning, such as editorial and creative. We work with a variety of clients across the Beauty, Food & Beverage, Health & Wellness, and Pharma industries, so a mix of experience is desirable. We cover both B2C and B2B, however B2B will be the primary focus of this role initially, particularly working with brands in Food Services and Pharma industries. To work across different accounts to support the content production and scheduling, as well as advising on channel best practices. What the job covers Primary Channels to have experience in include: Instagram, YouTube, Facebook, TikTok, Pinterest, Twitter, LinkedIn. Setting and monitoring social media best practices and quality standards across the EMEA region. Setting and refining the Social Media service offering within the business, including required tools and resources for optimal efficiency and performance. Building and evolving an internal social media team that will fulfil our business and client needs. Social Media content planning and asset production, alongside our Strategy, Editorial, Creative, and Production teams. Establish Community Management Guidelines for each of our accounts where. Outreach to experts (internal, client and external) for original content creation and problem-solving regarding Community Management queries. Communication with clients and brands for ongoing strategic development and opportunity sizing. Work with the local teams to ensure that there is a clear and consistent Social Media performance report (monthly). What you’ll do Working closely with the broader EMEA teams on a day-to-day basis for strategy, planning, production, and reporting. Oversee all social media account activity to ensure smooth delivery and content excellence is maintained. Review & maintain processes regarding social media work on a regular basis. Lead on social media insights gathering to inform the direction of our content creation formats & internal service offering. Working with GPC creative and production teams to brief assets and adjustments whenever necessary. Review all monthly social calendars, schedule and deliver content for the month. Be aware of and create reactive and seasonal content needs for our clients. Help with creative ideas around improving our social presence and be responsible for keeping on top of social media developments and trends in market. Set up and manage local retailer/influencer/brand partnerships and competitions on social platforms. Foster retailer/brand relationships (existing and new) to help build organic growth. Produce monthly reports on the social performance, gathering and reporting insights on successes and weaknesses. Participate in and lead the pitching of our social media offering to new clients. Participating in ideation sessions for content creation, where. Interviewing for senior social media resources for our teams. Setting and monitoring best practices across our accounts.