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When you work for the University of Central Lancashire, you'll be part of a thriving community of talent that's united in a common commitment to transform lives. We do this by delivering an outstanding educational experience and creating prosperity and opportunity in the communities we serve. Whatever your role, you'll be playing a vital part in helping us achieve our vision.
About the Role:
Are you an experienced marketing professional with a passion for creating impactful campaigns and driving brand excellence? Join our dynamic marketing team as a Brand and Campaigns Manager, where you'll lead on strategic marketing initiatives for the prestigious School of Medicine and Dentistry and our broader 'Health' core brand. This is an exciting opportunity to shape and deliver effective marketing strategies that elevate our profile, enhance student recruitment, and engage key stakeholders.
You'll manage a talented team of Marketing Officers and Coordinators, ensuring high-quality outputs and alignment across health-related schools. Collaborating with cross-functional teams, you'll lead on crafting innovative campaigns that resonate with prospective students and external stakeholders and support organisational goals.
Key Responsibilities:
1. Lead the strategic marketing efforts for the School of Medicine and Dentistry, including the development and delivery of comprehensive marketing strategies and plans.
2. Oversee and manage the 'Health' core brand team to deliver high-quality, aligned marketing campaigns across health-related schools.
3. Act as the primary liaison between the School of Medicine and Dentistry and central marketing services, providing specialist advice and support to optimise marketing campaigns.
About You:
We are seeking a motivated and strategic individual with a strong background in marketing with a track record of delivering successful campaigns, ideally in a complex organisation. You will have experience managing teams, motivating colleagues, and setting high standards to achieve collective success. Together with the ability to devise, implement, and evaluate marketing strategies that align with organisational objectives, you will also have expert skills in creating content plans for various digital platforms and formats. Applicants will be educated to degree level or have the equivalent qualification/experiential learning alongside a professional marketing qualification, or willingness to work towards this.
What we can offer you:
Our people are our most important asset. We'll encourage you to make the most of your talents and continually develop your skills and knowledge. As well as realising your career ambitions, you'll be making a positive difference to other people's lives. We also offer a fantastic package of rewards and lifestyle benefits - from an attractive annual leave entitlement to access to a comprehensive employee benefits platform.
We are proud to be a diverse, multicultural university. We are committed to building a truly inclusive culture where diversity is championed. Applications are particularly welcomed from individuals who will support the diversification within the University and support its development of a culture that is inclusive and welcoming to all.
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