Overview
Are you passionate about creating smiles by transforming the dental industry? Join our dynamic team as the Product Manager for the Straumann Dental Implant System (SDIS) and Biomaterials portfolio. In this pivotal role, you will be the expert on all SDIS and Biomaterials-related issues, driving our success through strategic market analysis, compelling product positioning, and impactful marketing initiatives.
Working in close collaboration with the Brand Manager and local Sales teams, you will be at the forefront of developing and executing marketing campaigns that elevate product awareness and demand, while ensuring our messaging stands out in a competitive landscape. Engage with customers and Key Opinion Leaders to gather valuable feedback, refine strategies, and maintain our brand's excellence.
Your creativity and strategic thinking will be essential in developing sales tools and training materials that empower our sales force. You'll also manage the operational expenses budget, ensuring cost-effectiveness while delivering on plan objectives.
This is an exciting opportunity to shape the future of dental care by bringing innovative products to market and driving their success. If you have a passion for product management, a keen understanding of market dynamics, and a desire to make a tangible impact, we want to hear from you!
Responsibilities:
1. Product Positioning and Messaging: Define the unique value proposition of the product and craft compelling messaging that resonates with the target audience.
2. Go-To-Market Strategy: Develop and execute comprehensive go-to-market plans for new products, including identifying target markets, determining pricing strategies, planning promotional activities, and coordinating cross-functional teams.
3. Market Research and Analysis: Conduct thorough market research and competitive analysis to understand customer needs and market trends.
4. Sales Enablement: Provide the sales team with the tools, training, and collateral they need to effectively sell the product.
5. Customer Insights: Gather and analyze customer feedback and data to gain insights into customer behavior and preferences.
6. Product Launches: Plan and execute product launches in coordination with cross-functional teams.
7. Product Training: Lead Product Training for the full range of Straumann implants and biomaterials portfolios.
8. Performance Analysis: Monitor and analyze key performance indicators (KPIs) to evaluate marketing strategies.
9. Collaboration: Collaborate closely with Global Product Management, Sales, Brand Management, and Regulatory departments.
Requirements:
Experience:
• Proven experience in product marketing, ideally within the dental or medical device industry.
• Track record of successful product launches and driving market adoption.
• Experience working in a cross-functional team environment.
• Experience in engaging with customers and translating insights into actionable marketing strategies.
Knowledge:
• In-depth understanding of the dental market, including industry trends and competitive landscape.
• Strong knowledge of marketing principles and best practices.
Qualifications:
• Bachelor’s degree in marketing, business administration, or a related field; an advanced degree (MBA or equivalent) is highly desirable.
• Relevant certifications in marketing or product management are advantageous.
Personal Attributes:
• Results-oriented, organized, and logical with strong leadership skills.
• Deeply understands customer needs and prioritizes them.
• Proactive and able to work to tight deadlines.
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