Trade Partnerships Manager
Contract: Full Time
Location: Head Office – Hampton Wick
Salary: £50k+
Company Overview:
Sigma Sports is a premier omnichannel destination retailer specialising in premium road and gravel cycling equipment. Renowned for curating high-quality products and delivering exceptional service, Sigma Sports operates two flagship stores in Hampton Wick and Oakham, catering to passionate cyclists seeking top-tier performance and style.
Position Overview:
Sigma Sports seeks a commercially driven Trade Partnerships Manager to lead the planning, execution, and optimisation of trade campaigns, product launches, and key brand activations. As a pivotal member of the Commercial Team, this role will work closely with the Marketing, Buying, Merchandising, and E-commerce teams to ensure commercial objectives are met while delivering a best-in-class customer experience. The successful candidate will also be responsible for commercialising retail media and tracking the effectiveness of brand investments in Sigma Sports' activations. The ideal candidate will bring strong commercial acumen, strategic planning skills, and a deep understanding of trade marketing and retail media monetisation.
Key Responsibilities:
Trade Planning & Go-To-Market Execution:
* Develop and execute trade marketing plans to support key product launches, promotions, and brand activations across all customer touchpoints.
* Collaborate with brand partners to create impactful campaigns that align with Sigma Sports' commercial goals and the brands’ strategic objectives.
* Align trade activities with seasonal priorities, ensuring a cohesive commercial calendar across physical stores and digital channels.
Commercialisation of Retail Media & Brand Partnerships:
* Identify and develop retail media opportunities across Sigma Sports’ physical and digital platforms.
* Work closely with the Head of Purchasing to integrate retail media placements (e.g., in-store displays, digital placements, content partnerships) into broader commercial agreements with brand partners.
* Support the negotiation process by identifying trade marketing opportunities that enhance brand partnerships and drive incremental revenue.
Campaign Performance & Reporting:
* Monitor and analyse the performance of trade marketing campaigns, measuring impact on sales, customer engagement, and return on investment.
* Provide data-driven insights and recommendations to senior management and brand partners to optimise trade planning and activations continuously.
* Track, evaluate, and report on the effectiveness of brand investments in Sigma Sports’ media and activations.
Cross-Functional Collaboration:
* Work closely with the Marketing Team to ensure trade plans are fully integrated into broader marketing and digital strategies.
* Partner with the Buying, Merchandising, and E-commerce teams to ensure trade activations support commercial goals and drive product sell-through.
* Ensure seamless execution of in-store and online campaigns, balancing commercial priorities with customer experience.
Customer-Centric Focus:
* Ensure all trade marketing activities enhance the customer journey and drive engagement with Sigma Sports’ premium offering.
* Balance the monetisation of retail media with maintaining a premium brand and in-store experience.
Qualifications:
* Proven experience in trade marketing, go-to-market strategy, or a similar role within retail or a customer-focused business.
* Strong commercial acumen with experience integrating marketing and retail media into commercial agreements.
* Excellent communication, negotiation, and relationship-building skills, with the ability to manage multiple internal and external stakeholders.
* Experience in campaign planning, product launches, and trade activations across online and offline channels.
* Strong analytical skills with the ability to measure performance, assess ROI, and make data-driven decisions.
* Passion for cycling and knowledge of the cycling or sports retail industry is a plus.
Location:
Hampton Wick, London (with occasional travel to Oakham). This position offers flexibility, with the option to work part-time from home.
This role presents an exciting opportunity to shape how Sigma Sports brings products to market, commercialises retail media, and strengthens key brand partnerships. If you are a strategic thinker with experience in trade marketing and retail activations, we invite you to apply and join us at Sigma Sports.
Contact Details
alex.duke@sigmasports.com