The opportunity
This is an exciting opportunity for a Developmental Science/Knowledge Exchange Researcher to play a key role working on a new cutting-edge UKRI-funded interdisciplinary research project at University of the Arts London (UAL) investigating the age appropriateness of children’s animation.
The Animating Minds project will bring together industry representatives with developmental cognitive neuroscientists, media theorists, creative computing and machine learning experts to develop a computational tool that predicts the neurocognitive impact of video clips on 3- to 6-year-old children.
The AI tool will be a useful instrument for media creatives to check whether content is developmentally appropriate for their target audience. Simultaneously, it will allow parents to make more informed decisions on what their children watch.
As the lead Post-Doctoral Research Fellow at the Creative Computing Institute (CCI), you will play a critical role in managing the day-to-day running of the project and the research assistants in collaboration with Prof. Tim Smith.
You will be responsible for project planning and developing the protocols for both qualitative knowledge elicitation activities with our industry partners and quantitative online developmental studies, measuring the direct impact of videos on children, as well as analysing the resulting data.
You will work closely with the machine learning and signal processing team who will use the data to build the predictive models.
About You
You will need a PhD or equivalent experience in Developmental Science, Psychology, or Cognitive Science with a specific focus on researching the psychological impacts of audiovisual media on children.
You will also need experience of conducting research studies with children and knowledge of mixed-methods, qualitative psychology and knowledge-exchange practices.
Advanced experience in processing, analysing, statistical modelling and interpreting behavioural and neurocognitive data is equally important.
We are UAL
University of the Arts London (UAL) generates and inspires the creativity the world needs for a better future. Since 1842, our colleges have been defining creative education. With curiosity, imagination and intent we make work which creates lasting change for people and our planet.
Our creative network influences learning, culture, industry and society on a global scale. Our academics and practitioners deliver creative education and inspire new ways of thinking through research and innovation. We work with students at every level from pre-degree and short courses to postgraduate and online learning, enabling them to build the careers they want. Together, we are a community of makers, thinkers, pioneers and storytellers redesigning the future.
For further details and to apply please click the apply button.
Closing date: 24th January 2025, 23:55.
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